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Our Centres, Initiatives and Institutes combine research, impact and knowledge with real-world practice.
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Alumni
Alumni Community
With over 65,000 Alumni distributed across 180 countries with 168 nationalities, our Alumni are citizens of the world.
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INSEAD invests in lifelong career support for alumni at each stage of your career.
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Relive your INSEAD experience by participating in our face-to-face and online lifelong learning opportunities.
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Recognising and honouring the achievements of INSEAD alumni.
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As an alumnus of INSEAD and a member of our global network, take advantage of a myriad of benefits and services.
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Stay connected with the alumni network and benefit from a range of online resources.
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If INSEAD has made an impact on your life, why not join a team of enthusiastic fellow volunteers, and give back to the school.
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Every year more than 900 alumni events are organised and run all over the world.
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Insights
Explore the latest business insights and thought leadership from INSEAD
Enhance your professional purpose and perspective. INSEAD Knowledge’s articles, blog posts and videos provide highly actionable takeaways for business success, sourced from INSEAD faculty research.
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From manager to mentor - career development tips to go. In The Know is a curated collection of our best articles, videos, blogs and testimonials to help you discover INSEAD’s Master Programmes.
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Gain insight into INSEAD Executive Education through a collection of thought-provoking and informative webinars, podcast, case studies and more.
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With research focus on the intersection of business and society, innovative teaching methods and exciting partnerships, the Hoffmann Institute takes our positive social impact to the next level.
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The Salamander offers insights into our vibrant alumni community of bold leaders who are making a difference in the world. Get inspired by their latest stories and INSEAD news and developments.
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True to its entrepreneurial spirit, INSEAD becomes the first business school in the world to offer content, community, curation and credentials on one platform.
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Recruiters
Corporate Recruiters
More than 1,000 MBA students and 150+ Executive MBA participants every year to meet your talent acquisition and retention needs.
INSEAD MBA Employment Stats
92% of our 2021 graduates reported employment 3 months after graduation. This is a remarkable figure for our unique, global, 10-month programme.
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INSEAD is committed to developing the next generation of global leaders who will change the world. Grounded in our distinct values, vision and ventures, this €250 million fundraising Campaign strives to fortify our academic excellence, drive breakthrough innovation and transform society on a global scale.
With more than 58,000 INSEAD alumni in 176 countries around the globe, ours is a network like no other.
Together, let’s transform the world.
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Publications

Related Faculty

Hubert Gatignon

Emeritus Professor of Marketing

Book Chapter

Long-Term Order of Entry Effects

inEmpirical Generalizations about Marketing Impact

Authors: Gatignon H., Bowman D.

Gatignon H., Bowman D. (2009). Long-Term Order of Entry Effects. In Empirical Generalizations about Marketing Impact Marketing Science Institute.

Empirical Generalizations about Marketing Impact No Abstract Available

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