Publications

Related Faculty

Subramanian Rangan

Professor of Strategy and Management

Book Chapter

eBay International

inStrategies for E-Business: Creating Value through Electronic and Mobile Commerce

Authors: Dutta S., Rangan S.

Dutta S., Rangan S. (2004). eBay International. In Strategies for E-Business: Creating Value through Electronic and Mobile Commerce (pp. 532-538). Prentice Hall.

Strategies for E-Business: Creating Value through Electronic and Mobile Commerce eBay is by most measures one of the most successful pure-play Internet companies. It has been very successful in creating the world's largest person-to-person trading network.

Its future growth is being driven by entry into foreign markets (in Europe and Asia) and evolutions in its business models (such as the launch of fixed pricing). This raises several interesting managerial issues for eBay which are captured in the case study.

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