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Top Management; Multimodal; Emotions; Embodied Experiences; Sense-Making
Liu F., Jarrett M., Rouleau L. (2021). Doing Video Ethnography Research with Top Management Teams. In Organizational Video-Ethnography Revisited: Making Visible Material, Embodied and Sensory Practices (pp. 133-154). Palgrave Macmillan.
This chapter draws on the authors' own journeys and on other studies in searching for and developing appropriate methods by which to study top management team strategic decision-making in meetings in real time.After introducing video-based approaches in organizational research, the chapter proposes three ways of including research participants' perspectives into the authors' interpretations to close the gap between "insider" and "outsider" views of the research process and outcomes.The authors call these methodological approaches: refining, distibutive, and holistic. These approaches will be presented and evaluated based on selective video episodes from the authors' and other studies.The chapter concludes with a final discussion, including implications for research and practice.