Publications

Related Faculty

Paulo Albuquerque

Professor of Marketing

Book Chapter

Applying Structural Models in a Public Policy Context

inHandbook of Marketing Analytics, with Applications in Marketing, Policy, and Litigation

Authors: Albuquerque P., Bronnenberg B. J.

Albuquerque P., Bronnenberg B. J. (2018). Applying Structural Models in a Public Policy Context. In Handbook of Marketing Analytics, with Applications in Marketing, Policy, and Litigation (pp. 539-546). London: Edward Elgar.

Handbook of Marketing Analytics, with Applications in Marketing, Policy, and Litigation The authors present an illustration of how marketing and structural models can be applied in a public policy context.

The authors describe the demand model in Albuquerque and Bronnenberg (2012) to evaluate the impact of the 2009 federal policy measure known as the “Car Allowance Rebate System” program (or “Cash for Clunkers”) on prices and demand in the auto sector.

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