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Monoprix

Monoprix
by Waldman C., Balze P.
published: 01 Sep 1997
Award Winning
Case Study
The Monoprix case describes the strategic challenges facing France’s largest variety store company. Confronted by the competition of more cost-efficient and/or more specialized retailers, the company is striving to get the best of both worlds (i.e., become more focused and significantly more cost-efficient). Case data are based on in-depth interviews of Monoprix top executives, on corporate records (both financial and marketing) and selected published data.