Publications

Related Faculty

Amitava Chattopadhyay

Professor of Marketing

Awards

Best Business Books 2012: Strategy, strategy+business

November 2012

Keywords

Corporate Governance; Value Creation, Strategy and Implementation

Book

The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands

Authors: Chattopadhyay A., Batra R., Ozsomer A.

Chattopadhyay A., Batra R., Ozsomer A. (2012). The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands McGraw-Hill Education.

The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands Breakthrough strategies Western business leaders can use to compete with their newest and toughest threat: innovative and expansionist companies in emerging-market nations.
•Western organizations are quickly losing market share and profits to emerging-market multinationals, as evidenced by such developments as Tata Motors's acquisitions of Land Rover and Jaguar and Lenovo's purchase of IBM's ThinkPad business
•The book outlines the disruptive 'compete from below' strategies deployed by emerging-market multinationals, then explains how to gain a competitive edge by using these same strategies

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