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Related Faculty
Amitava Chattopadhyay
Professor of Marketing
Awards
Best Business Books 2012: Strategy, strategy+business
November 2012
Keywords
Corporate Governance; Value Creation, Strategy and Implementation;
Books | McGraw-Hill Education | June 2012
The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands
Authors: Chattopadhyay Amitava
Breakthrough strategies Western business leaders can use to compete with their newest and toughest threat: innovative and expansionist companies in emerging-market nations.
•Western organizations are quickly losing market share and profits to emerging-market multinationals, as evidenced by such developments as Tata Motors's acquisitions of Land Rover and Jaguar and Lenovo's purchase of IBM's ThinkPad business
•The book outlines the disruptive 'compete from below' strategies deployed by emerging-market multinationals, then explains how to gain a competitive edge by using these same strategies
