Professor of Strategy and Management
MIE is the oldest text in international business (the first edition was published in 1968), this seventh edition represents a substantial revision. Beginning with an up to date review and analysis of globalization, the text captures recent developments in international strategy and management. Its description and analysis of country concerns and the international environment in which business operates also incorporate new developments in including the NAFTA and the World Trade Organisation. The book also contains a set of Harvard Business School cases on issues ranging from mode of entry to exchange rates to intellectual property rights.