Professor of Marketing
Books | | March 2002
The Competitive Fitness of Global Firms 2002
Authors: Larreche Jean-Claude
This is the fifth report on the Competitive Fitness of Global Firms. It updates and extends the research carried out over the previous four years. Information has been collected on 326 companies and trends are shown over five years. The author aims to provide management with a way to monitor firm transformation to support sustainable long-term growth in shareholder value.