Emeritus Professor of Marketing
Books | Prentice Hall | February 2000
The Competitive Fitness of Global Firms 2000
Authors: Larreche Jean-Claude
This is the third Report on the Competitive Fitness of Global Firms. The results of an annual survey provide international capability benchmarks on which the scores of specific firms can be compared.Information on 290 of the world's leading corporations has been gathered from 1000 executives. The Report includes an analysis of the trends observed since the first survey in 1997.