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Book
This book stresses the importance of the Asia Pacific region in the context of international strategies of the firm. With Western interest in Asia increasing, there is a need for Western firms to boost their position both in Asia and against Asian competition and also to increase their understanding of Asian firms and business cultures. The book aims to apply selected concepts and theoretical frameworks of international business strategy to the entire Asia Pacific region. It draws on the research and direct professional experience of both the authors and makes reference to recent, published data. The text gives examples of Western businesses that have failed in the region.