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Book

This book stresses the importance of the Asia Pacific region in the context of international strategies of the firm. With Western interest in Asia increasing, there is a need for Western firms to boost their position both in Asia and against Asian competition and also to increase their understanding of Asian firms and business cultures. The book aims to apply selected concepts and theoretical frameworks of international business strategy to the entire Asia Pacific region. It draws on the research and direct professional experience of both the authors and makes reference to recent, published data. The text gives examples of Western businesses that have failed in the region.

First published in 1995, Strategies for Asia Pacific has established itself as the leading book on strategic analysis related to firms, markets, business cultures and logic in the Asia Pacific region. Recommended by The Economist as one of the five books on Asia that need to be read, this fully revised and updated edition will be essential reading for managers in Asia and companies doing business in Asia as well as students studying Asian business strategies.

This new edition includes extended coverage of China and India and highlights the central role that East Asia is now playing in the world economy.