- Search
Search
- LoginAccess your ApplicationFor current applicants
Or learn more about our programmes and applyAccess MyINSEADFor current participants and alumni
Related Faculty
Marcel Corstjens
Emeritus Professor of Marketing
Book
Corstjens J., Corstjens M. (1999). Store Wars: The Battle for Shelfspace and Mind Space John Wiley and Sons.
Translated into Spanish as A Batalla en el Punto de Venta. Deusto. 1996.
The environment for marketing fast moving consumer goods (FMCG) has changed and is still changing. This book provides a systematic analysis of the environment, providing innovative strategies for dealing with these changes.
