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Emeritus Professor of Marketing
Corstjens J., Corstjens M. (1999). Store Wars: The Battle for Shelfspace and Mind Space John Wiley and Sons.
Translated into Spanish as A Batalla en el Punto de Venta. Deusto. 1996. The environment for marketing fast moving consumer goods (FMCG) has changed and is still changing. This book provides a systematic analysis of the environment, providing innovative strategies for dealing with these changes.