Emeritus Professor of Marketing
This book covers multivariate statistical analyses that are important for researchers in all fields of management whether finance, production, accounting, marketing, strategy, technology or human resources management. Although multivariate statistical techniques such as those described in this book play key roles in fundamental disciplines of the social sciences (e.g., economics and econometrics or psychology and psychometrics), the methodologies particularly relevant and typically used in management research are the center of focus of this study. Statistical Analysis of Management Data is especially designed to provide doctoral students with a theoretical knowledge of the basic concepts underlying the most important multivariate techniques and with an overview of actual applications in various fields. The content herein addresses both the underlying mathematics and problems of application. As such, a reasonable level of competence in both statistics and mathematics is needed. This book is not intended as a first introduction to statistics and statistical analysis. Instead it assumes that the student is familiar with basic statistical techniques. The techniques are presented in a fundamental way but in a format accessible to students in a doctoral program, to practicing academicians, and to data analysts.