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Yves L. Doz
Emeritus Professor of Strategic Management
Awards
Winner, 2018 George R. Terry Book Award
August 2018
Keywords
Nokia; Strategic Choices; Leadership; Top Management Teams; Mobile Telecommunications; Ecosystems; Corporate Evolution; Business History; Disruption; Decision Heuristics;
Book
In less than three decades, Nokia emerged from Finland to lead the mobile phone revolution. It grew to have one of the most recognizable and valuable brands in the world and then fell into decline, leading to the sale of its mobile phone business to Microsoft. This book explores and analyzes that journey and distills observations and learning points for anyone keen to understand what drove Nokia's amazing success and sudden downfall.