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Creativity at Work

Book Chapter
The author provides a novel reflection on the influence of Teresa Amabile and her work—in both the content and format of this chapter. Memes are recognized as central to creativity, sometimes even seen as the very building blocks of creativity itself. This reflective chapter attempts to use insights about memes and the reproduction of memes using the research of Teresa Amabile both as a resource for understanding creativity and an object of creativity itself.
Faculty

Professor of Organisational Behaviour