Digitization, Platforms, Entrepreneurship, Institutions, Social Development
Technology Strategy, Digitization, Digital Divide, China
Wesley W. Koo is an Assistant Professor of Strategy at INSEAD. In his research, Wesley examines how digitization affects business strategy and entrepreneurship. He is particularly interested in the "online-offline interface" - how a business's offline environment shapes its online strategy and performance. For instance, he looks at how rural entrepreneurs leverage digital platforms to promote local products and improve villagers' livelihoods.
During his Ph.D. at Stanford, Wesley's research was supported by the Stanford Technology Ventures Program, Stanford SEED, Accel Partners, the Strategic Management Society, and Alibaba Group. Prior to Stanford, Wesley was a tech entrepreneur and received degrees in Environmental Engineering and Finance from MIT.