Articles and Books

• Capitalism Beyond Mutuality? Perspectives Integrating Philosophy and Social Science
  Oxford University Press, 2018 (Book)
• Performance & Progress: Essays on Capitalism, Business, and Society
  Oxford University Press, August 2015 (Book)
• "Making sustainability profitable: lessons from emerging markets" (with Knut Haanaes, David Michael and Jeremy Jurgens). Harvard Business Review, vol. 91, vol. 3, March 2013
• "The problem of control and the role of home-host ties in explaining multiniationals' foreign operations, competitiveness, and performance" (with Aldemir Drummond), Global Strategy Journal, vol. 1, no. 3/4, November 2011

• "The new era of sustainable performance in business", Pictet Report, April 2011

• "Corporate global citizenship: A strategy perspective” (with Tomasz Obloj). Manuscript prepared for the Arab Business Council of the World Economic Forum, May 2009.

• “Information technology and transnational integration” (with Metin Sengul). Journal of International Business Studies (40): 1496-1514, 2009.
  Earlier version published in Best Paper Proceedings of the 2006 Academy of Management Meeting.

• “Globalization the JEDI way,” in, Globalisation Laid Bare: Lessons in International Business, Industry and Parliament Trust, UK; London: Gibson Square, 2009.

• “The influence of macro structure in the international realm: IGO interconnectedness, export dependence, and immigrations links in the foreign market performance of transnational firms” (with Metin Sengul), Administrative Science Quarterly, 54 (June): 229-267, 2009.

• "Can leadership withstand the crisis?" Emirates Business 24/7, 8 January 2009, 1-2.

• “Constructive partnerships: When alliances between private firms and public actors can enable creative strategies,” (with R. Sammi and L. N. Van Wassenhove), Academy of Management Review, 31 (3): 738-751, 2006.

• “Institutional influences in multinational competitiveness: An empirical exploration” (with Metin Sengul). Best Paper Proceedings of the 2005 Academy of Management Meeting.

• “International geography and history in host market competitiveness of foreign multinational enterprises: A research agenda,” (with Aldemir Drummond), in Africa Arino, Pankaj Ghemawat, and Joan E. Ricart (eds.), Creating Value Through International Strategy, New York: Palgrave Macmillan, 2004, pp. 109-121.

• “Global strategy in an internet era.” In Chowdhury, Subir (ed.) Next Generation Business, Wiley, New Jersey, 2004, pp. 377-390.

• “Explaining outcomes in competition among foreign multinationals in a focal host market,” (with Aldemir Drummond), Strategic Management Journal, 25: 285-293, March 2004.

• “Profits and the internet: Seven Misconceptions" (with Ron Adner, Sloan Management Review, 42 (4):44-53, Summer 2001
  Reprinted in Brynjolfsson, Erik and Glen L. Urban (eds.), Strategies for E-Business Success, Jossey-Bass, San Francisco, 2001, pp. 61-82.

• “The problem of search and deliberation in economic action: When networks really matter,” Academy of Management Review, 25 (4): 813-828, October 2000.

• “The unending embrace: Raymond Vernon, multinational enterprises, and national governments,” Journal of International Management, 6 (4): 327-334, 2000.

• “Search and deliberation in international exchange: Microfoundations to some macro patterns,” Journal of International Business Studies, 31 (2): 205-222, 2000.

• “Seven myths to ponder before going global,” November 29, 1999,Financial Times, Mastering Strategy, Part Ten. (Also appears in the Dutch, French, and Portuguese business press.)
  Reprinted in Henry Mintzberg and James Brian Quinn, The Strategy Process, Prentice Hall, Upper Saddle River, New Jersey, 2002 (fourth edition), pp. 289-293.
  Reprinted in Mastering Strategy, Pearson Education, London, 2000: 119-124.

• “Search and deliberation in international exchange: Learning from multinational trade about lags, distance effects, and home bias,” (with Robert Z. Lawrence), NBER Working Paper No. 7012, March 1999.

• A Prism on Globalization: Corporate Responses to the Dollar (with Robert Z. Lawrence), Brookings Institution: Washington, D.C., 1999.

• “Do multinationals shift production in response to exchange rate changes? Evidence from 1977-1993,” in Dennis Encarnation (ed.), Japanese Multinationals in Asia, Oxford University Press, London,1999.

• “Do multinationals operate flexibly?: Theory and evidence,” Journal of International Business Studies, 29 (2): 217-237, 1998.
  Reprinted in Alan M. Rugman and Jing Li (eds.), Real Options and International Investment, Edward Elgar, Northampton, Mass., 2005.

• The Manager in the International Economy (7th edition) (with Raymond Vernon and Louis T. Wells, Jr.), Prentice Hall, Upper Saddle River, NJ, 1996.
  Instructor’s Manual, The Manager in the International Economy, Prentice Hall, Upper Saddle River, NJ, 1996.

• “Are transnational corporations an impediment to trade adjustment?,”Transnational Corporations, 3, December, pp. 52-80, 1994.

• "The responses of U.S. firms to exchange rate fluctuations: Piercing the corporate veil" (with Robert Z. Lawrence), Brookings Papers on Economic Activity, vol. 2, pp. 341-79, 1993.

• "Structural Change in the U.S. Economy," "International Trade in the Adjustment Process," and "Foreign Direct Investment in the Adjustment Process," (with Raymond Vernon), all in Yamazawa, Ippei and Akira Hirata (eds.) Industrial Adjustment in Developed Countries and Its Implications for Developing Countries (Tokyo: Institute of Developing Economies, 1991), pp. 141-81.

Teaching cases

Building Cost Competitiveness at the New Philips: Need for Collaborative Leadership
(with Matthias Weidinger), Insead Case No. 02/2009-xxxx

SAP in 2006: Aiming for Global Concert, Insead Case No. 08/2007-5390.

EBay Strategy (A)
EBay Strategy (B)
(with Soumitra Dutta), Insead Case No. 01/2004-5144.
Reprinted in Jelassi, Twafik (ed.), Strategies for e-Business, Essex: Prentice Hall, 2005.

EBay International
(with Soumitra Dutta), Insead Case No. 01/2004-5149.
Reprinted in Carpenter, Mason and Gerard Sanders (eds.), Strategic Management, Prentice Hall, 2006.
Reprinted in Jelassi, Twafik (ed.), Strategies for e-Business, Essex: Prentice Hall, 2005.

Reuter's Internet strategy (A)
Reuter's Internet strategy (B) Insead Case No. 07/2000-4905.

General Motors at ninety: aspiring to be great again
Insead Case No. 11/98-4781.
Reprinted in Williamson, Rick (ed.), Cases in Electronic Commerce,
Irwin/McGraw-Hill, 2001. Also translated into French and Spanish.
Teaching note: General Motors at Ninety: Aspiring to be Great Again.

Awards and Honours

Research Honours

- The Abu Dhabi Crown Prince Court Endowed Chair in Societal Progress, 2010-present.
- Founder and Fellow, Society for Progress, 2013-present. A working group of eminent philosophers, social scientists, and business leaders exploring and enabling the evolution of the market-based economic system. (see www.societyforprogress.org)
- World Economic Forum, GAC Vision Award, 2014. (For TEN Youth, an initiative on mentoring and apprenticeship aimed at deepening behavioral and functional human capital in youth.)

- Chairman, Global Agenda Council on Emerging Multinationals, World Economic Forum, 2011; 2014-2016.
- Shell Fellow in Business and Environment, January 2009-2010.

Academic Work Experience

• Professor of Strategy and Management,

INSEAD, September 2008 to present

• Associate Professor of Strategy and Management,

INSEAD, September 2000 - 2008.

• Assistant Professor of Strategy and Management,

INSEAD, July 1994-August 2000.

• Instructor, John F. Kennedy School of Government, Harvard University, 1994 Spring. Co-taught with Professor Raymond Vernon a master’s level course entitled Public Policy and the Multinational Enterprise.

Research

International business; multinational enterprises; global strategy and management.

Teaching

• MBA elective: Global strategy and management.
• Ph.D. seminar: Readings and research on multinational enterprises.
• Executive programs (public and company-specific):
  • AVIRA (Program director)
  • Strategy and international management

Contact

Subramanian Rangan
Professor of Strategy and Management

INSEAD Europe Campus
Boulevard de Constance
77305 Fontainebleau Cedex
France

Email : [email protected]
Phone : 33 (0)1 60 72 48 51