Phone: +65 6799 5332
Affective Influences on Decision Making Motivational Determinants of Consumer Behaviours
Strategic Marketing Management, Decision Neuroscience, Consumer Behaviour
Monica Wadhwa is an Assistant Professor of Marketing at INSEAD and an academic fellow at the Asian Consumer Insights Institute, Singapore. She has received a Ph.D. in Marketing from the Stanford Graduate School of Business. Prior to her career in business academia, she has worked in the industry as a management consultant.
Her research primarily focuses on understanding the non-conscious factors driving consumer decision making. Her recent work primarily investigates ways in which consumers’ wellbeing could be enhanced.
Professor Wadhwa has presented her work at various important international marketing conferences and events such as TedX. Her work has been published in leading peer-reviewed journals such as the Journal of Marketing Research, the Journal of Consumer Research, Psychological Science and Organizational Behavior and Human Decision Processes. Her work on customer motivation has received a Citation of Excellence award from the Emerald Management Reviews as the top 50 management articles (chosen from 15,000 articles across disciplines) that are known for their novelty, inter-disciplinary interest and current managerial relevance.
Popular accounts of her work have been featured in numerous media outlets including NPR, Harvard Business Review, The Atlantic, Le Monde, Huffington Post, Science Daily, Yahoo Finance, ANI News, Boston Globe<:i>, Chicago Tribune, Sydney Morning Herald, Jewish Business News, Daily Mail UK, National Affairs and Psychology Today.
At INSEAD, she has designed and taught PhD courses on Decision Neuroscience and Consumer Behavior. She also teaches Strategic Marketing Management in the full-time MBA and Executive MBA programs. In addition, she teaches modules on brand positioning, business to business marketing, and dynamic pricing in executive education programmes.
- Journal Articles - A Bite to Whet the Reward Appetite: Influence of Sampling on Reward-seeking Behaviors - Journal of Marketing Research
- Journal Articles - Can a Near Win Kindle Motivation? The Impact of Nearly Winning on Motivation for Unrelated Rewards - Psychological Science
- Journal Articles - When Norms Loom Larger than the Self: Susceptibility of Preference-Choice Consistency to Normative Influence Across Cultures - Organizational Behavior & Human Decision Processes
- Journal Articles - This Number Just Feels Right: The Impact of Roundedness of Price Numbers on Product Evaluations - Journal of Consumer Research