Sorry, you need to enable JavaScript to visit this website.


The Technology and Operations Management Group are delighted to invite you to a day-long conference—followed by a Birthday Dinner—celebrating Bob’s historic achievements in the Earth Sciences. Speakers and delegates from all over the world will pay tribute to this scholar who in the 1960’s was already pushing economists to confront so-called externalities.
Bob is widely considered to be one of the founding fathers of the field of Industrial Ecology, which links the Earth Sciences with Economics and Physics. By the time he joined INSEAD as the Novartis Chaired Professor in Management and the Environment in 1992, Bob had already published a library shelf of books and papers devoted to the role that energy and materials, like oil and gas, play in the economy and in society.
With today’s climate crisis upon us, many academics are revisiting Bob’s pioneering treatises — his first major paper on the subject was published in a top economics journal in 1969 — but unfortunately his voice was not heard outside of industrial ecology at that time. His 90th birthday has stirred Bob to summarize his decades of thought in a new working paper that he will briefly present at the opening of the conference.
Your attendance at his 90th birthday celebration will be warmly appreciated. Come and shake hands with Bob, one of the first academics who deeply understood the fundamental role energy and materials play in the economy.

Bob Event Diaporama

INSEAD Knowledge article



Wednesday 29 June 2022

8:00 - 8:30Morning Coffee
8:30 - 8:45

Welcome Remarks

Manuel Sosa, Chairman of the INSEAD Technology and Operations Management Faculty
Javier Gimeno, Dean of the Faculty, INSEAD

8:45 - 9:30

Session 1: Bob’s Perspectives on Energy, Materials, and Industrial Ecology

The Economy as an Island of Order far from Equilibrium
Bob Ayres,
The Novartis Chaired Professor Emeritus in Management and the Environment.

Gara Villalba Mendez, Full Professor of the Department of Chemical, Biological, and Environmental Engineering, Autonomous University of Barcelona

Steven Miller, Professor Emeritus of Information Systems and Founding Dean, SMU School of Information Systems

Moderator: Ludo Van der Heyden, INSEAD Chaired Professor Emeritus in Corporate Governance

Register here for Sessions 1 & 2

9:30 - 10:30

Session 2: Energy and the Economic Sciences

Energy and Materials as Fundamental Inputs to the Economy and Why Neo-Classical Economics has it wrong and finds it so difficult to reform itself
Steve Keen, Economist and Author of Debunking Economics

Respondent: John Elkington, Founder & Chief Pollinator at Volans and top CSR leader with his book Cannibals with Forks, which popularised his famous Triple Bottom Line concept.

Moderator: Uwe Schulte, Senior Advisor for the European Governance and Sustainability Center at the Conference Board & Member of the Organizing Committee

Register here for Sessions 1 & 2

10:30 - 11:00Coffee break
11:00 - 12:30

Session 3: Wealth Creation, GDP Accounting, and Sustainable Life on Planet Earth

The Growth Debate in an Era of Climate Change
Jeroen van den Bergh, ICREA Research Professor at the Autonomous University of Barcelona and Professor of Environmental and Resource Economics at the VU University in Amsterdam

Respondent: Stanislav Shmelev, Founder and CEO at Environment Europe

Moderator: Prashant Yadav, Affiliate Professor of Technology and Operations Management at INSEAD and Visiting Fellow at the Center for Global Development

Register here for Session 3

12:30 - 14:00

Networking Luncheon – CEDEP Restaurant

14:00 - 15:30

Session 4: Transformation, Technology, and Production in the Climate Change Economy

Achieving Speed and Scale in the Path to Net Zero
Thomas Casten, Founder and Chair of Recycled Energy Development LLC, Clean Energy Entrepreneur, founder of several companies advancing more efficient production of usable energy, author of Turning off the Heat

The Way to Net Zero – Recent Progress and Challenges Ahead
Paolo Frankl,
Head of the Renewable Energy Division at the International Energy Agency

Respondent: Ernst Worrell, Professor of Energy, Resources and Technological Change, Utrecht University, The Netherlands; and former editor-in-chief of Resources, Conservation & Recycling

Moderator: Eric Williams, Professor, Department of Sustainability, Golisano Institute of Sustainability, Rochester Institute of Technology

Register here for Session 4

15:30 - 16:00

Closing Remarks

Luk Van Wassenhove, The Ford Chaired Professor Emeritus in Manufacturing & Member of the Organizing Committee

Free time for guided walks in town or the forest
17:00-18:30Forest Walk (for those interested, meet at the CEDEP reception)

Cocktails and Dinner in Honor of Bob’s 90th Birthday

19:15 - 20:00Cocktails Sponsored by CEDEP
20:00 - 22:00[email protected] Birthday Dinner



Technology and Operations Management Faculty
Boulevard de Constance
77305 Fontainebleau Cedex, France



INSEAD Personalised Experience




Save & Manage



It is easy, simply log in:

Via Social

  • icons
  • icons
  • icons


Use your email address