Marketing Strategy meets Wall Street VI Conference


17-18 June 2019
INSEAD Europe Campus


INSEAD is proud to host the next instalment of the Marketing Strategy Meets Wall Street Conference from June 17th (Monday) to June 18th (Tuesday), 2019 in the Fontainebleau Campus.

The "Marketing Strategy Meets Wall Street" conference is a very successful, international conference series. The inaugural conference (held at Emory University (2009)) and subsequent biennial meetings (Boston University (2011), Goethe University Frankfurt (2013), Singapore Management University (2015)), and AMA Pre-Conference at San Francisco (2017) have attracted approximately 120 researchers each.

As with previous years, the "Marketing Strategy Meets Wall Street" conference series brings together researchers interested in exploring the marketing-finance interface. Marketing investments represent an important component of corporate expenditures and off balance sheet, intangible market-based assets comprise an increasing share of a company’s market value. In recent years, there has been a renewed emphasis in demonstrating that marketing investments can translate into profitable growth. The challenges in marketing measurement today are not limited to improving marketing mix models, to assessing returns to marketing, or to examining the right metrics, but creating the right combination of analytics, research, and business case-based findings to guide both effective strategy and implementation. At the same time, the rise of new channels, such as the Internet and mobile communication, and the increasing importance of word- of-mouth and sponsorship, make marketing resource allocation decisions much more complex. CMO’s and marketing executives are increasingly under incredible pressure to make every dollar count. Now more than ever, it is imperative to demonstrate the ROI of marketing activity. Effective marketing calls for justification of marketing investment decisions ex ante, and evaluation of investment outcomes ex post. This conference aims to bring together scholars and practitioners in marketing, accounting and finance to address these key problems. Moreover, this conference will have sessions on the application of Artificial Intelligence (AI) in the marketing-finance interface.

Programme Committee

(Will update periodically; Additional members will be added upon receipt of their interest)

Professors Abhishek Borah and Bernd Skiera are the main organizers of "Marketing Strategy Meets Wall Street" conference 2019. The organizing committee comprises the following colleagues:

  • Cem Bahadir (University of North Carolina, Greensboro)
  • Neeraj Bharadwaj (University of Tennessee)
  • Sundar Bharadwaj (University of Georgia)
  • Dominique (Mike) Hanssens (UCLA)
  • Daniel McCarthy (Emory University)
  • Natalie Mizik (University of Washington)
  • David Reibstein (Wharton)
  • Alina Sorescu (Texas A&M)
  • Shuba Srinivasan (Boston University)
  • Rajendra Srivastava (Indian School of Business)
  • Gerard Tellis (University of Southern California)
  • Kapil Tuli (Singapore Management University)
  • Simone Wies (Goethe University)
  • Stefan Worm (BI Norwegian Business School)


Papers submitted for the conference could be at different stages of development. Your submission must at least detail and highlight the following:

(i) Motivation & Audience – Whose problem are you solving? Who is the target audience?
(ii) Positioning – What are you doing and why?
(iii) Data / Method / Models
(iv) Potential Impact of Findings and Contribution

We invite you to submit either:

  • a full paper or
  • an abstract of 5-10 pages of your research paper
  • or 5-7 PowerPoint slides

The time limit for the presentation is 25 minutes to be followed by the Q&A with other participants (about 5 minutes). Authors are requested to submit their contributions by 15th December 2018. Decisions will be made by the conference committee by Jan 31st 2019, leaving you ample time to make plans for travel and accommodation. Early registration is encouraged and incentivized.

Electronic Submission Link:

Important Dates and Deadlines:

  • Start of Registration and Paper Submissions: 10th October, 2018
  • Deadline for Paper Submissions: 15th December, 2018
  • Announcement of Decisions: 31st January 2019
  • Conference Dates: 17th-18th June, 2019



Come and join us for the June 2019 Marketing Strategy Meets Wall Street Conference!


 By 30th April, 2019After 30th April, 2019
Academics & PractitionersEuros 350Euros 450
 PhD StudentsEuros 100Euros 150

* The registration fee includes on-campus access, Sunday Welcome Cocktail, Monday and Tuesday Buffet Lunches, and Tuesday Dinner.


In order to provide you with quality service, INSEAD will apply the following refund policy:

  • - 50% refund until 15th May 2019 (included)
  • - 25% refund from 16th May 2019 to 7th June 2019 (registration closing)
  • - No refund possible after 7th June 2019


REGISTER NOW: please click here

Participants List

Anirban Adhikary - IIM Udaipur

Gabriela Alves Werb - Goethe University Frankfurt

Ankit Anand - Georgia State University

Kersi Antia - Ivey Business School at Western University

Suleyman Bahadir - University of North Carolina at Greensboro

Albert Bemmaor - ESSEC Business School

Karine Berthelot-Guiet - Sorbonne Université

Sundar Bharadwaj - University of Georgia

Neeraj Bharadwaj - University of Tennessee

Melissa Boeuf - University of Montpellier

Abhishek Borah - INSEAD

Mehmet Canayaz - Pennsylvania State University

Gavin  Cassar - INSEAD

Aleksandra Chabanova - BI Norwegian Business School

Jean-Louis Chandon - INSEEC School of Business and Economics

Pierre Chandon - INSEAD

Malika Chaudhuri - University of Dayton

Dmitry Chebotarev - INSEAD

Markus Christen - INSEAD / University of Lausanne

Anatoli Colicev - Bocconi University

Gotteland David - Grenoble Ecole de Management

Alexander Edeling - University of Cologne

Ismail Erzurumlu - NEOMA Business School

Ashkan Faramarzi - HEC Paris

Stefan F. Fischer - University of Goettingen

Nathalie Fleck - Le Mans University

Aline Gatignon - The Wharton School, University of Pennsylvania

Hubert Gatignon - INSEAD

Richard Grice - INSEAD

Miriam Guenther - The University of Melbourne

Peter Guenther - RMIT University

Simeng Han - Goethe University Frankfurt

Morrison Handley-Schachler - Edinburgh Napier University

Dominique Hanssens - UCLA

Christophe Haon - Grenoble Ecole de Management

Nukhet Harmancioglu - Koc University

John Healey - Tulane University

Brian Henry - INSEAD

Alexander Himme - Kühne Logistics University

Gerard Hoberg - University of Southern California

Kerry Hudson - Cardiff Business School

Matti Jaakkola - University of Manchester

Apurv Jain - Harvard Business School

Joseph Johnson - University of Miami

Vinay Kanetkar - University of Guelph

John Kimberly - The Wharton School, University of Pennsylvania

Pavel Kireyev - INSEAD

Jonathan Knowles - Type 2 Consulting

Luciano Lapa - Indiana University

Jean-Claude Larreche - INSEAD

Gilles Laurent - INSEEC / ESSEC

Emmanuelle Le Nagard - ESSEC Business School

Byeonggwan Lee - Indiana University

Jura Liaukonyte - Cornell University

Yuting Lin - Imperial College London

Koval Mariia - Grenoble Ecole de Management

Leigh Mcalister - University of Texas, Austin

Daniel Mccarthy - Emory University

David Midgley - INSEAD

Ofer Mintz - University of Technology Sydney

Saurabh Mishra - George Mason University

Shekhar Misra - Grenoble Ecole de Management

Debanjan Mitra - University of Connecticut

George Moore - University of Tennessee

Neil Morgan - Indiana University

Jyoti Navare - Middlesex University

Joerg Niessing - INSEAD

Ralitza Nikolaeva - University of St Andrews

Karlo Oehring - University of Muenster

Judith Palant - Services et entreprises

Eugene Pavlov - University of Washington

Kiran Pedada - Indian School of Business

Hilke Plassmann - INSEAD

Dmitrii Pugachev - INSEAD

Alina Pugacheva - INSEAD

Lopo Rego - Indiana University

David Reibstein - The Wharton School, University of Pennsylvania

Werner Reinartz - University of Cologne

Thomas Robertson -  The Wharton School, University of Pennsylvania

Diana Robertson - The Wharton School, University of Pennsylvania

Jun Hyun Ryoo - Western University

Alok Saboo - Georgia State University

Prakash Satyavageeswaran - Indian Institute of Management Udaipur

Suzanne Sellier Di Sano - INSEAD

Amalesh Sharma - Texas A&M University

Bernd Skiera - Goethe University Frankfurt

Felix Anton Sklenarz - Kühne Logistics University

Shiwon Song - INSEAD

Shuba Srinivasan  - Boston University

Rajendra Srivastava - Indian School of Business

Sebastian Tillmanns - ETH Zurich

Seshadri Tirunillai - University of Houston

Nacasius Ujah - South Dakota State University

Wolfgang Ulaga - INSEAD

Senne Van Steelandt - University of Tennessee

Maria Ana Vitorino - INSEAD

Felicity Wang - Strategy & Consulting

Wanxin Britney Wang - Imperial College London

Nooshin Warren - University of Arizona

David Weinstein -  INSEAD

Simone Wies - Goethe Universität Frankfurt

Stefan Worm - BI Norwegian Business School

Dai Yao - National University of Singapore

Andrew Zylstra - ESCP Europe

Special Section of International Journal of Research in Marketing on the Marketing Finance Interface

We are delighted to announce that the International Journal of Research in Marketing (IJRM) is collaborating with "Marketing Strategy Meets Wall Street" Conference on a special section to include manuscripts based on accepted submissions to the conference. We are open to submissions that address important and substantive questions related to any topic on the marketing-finance interface. However, we are particularly open to submissions with the application of Artificial Intelligence (AI) in the marketing-finance interface. Such submissions could, for example, enhance our (1) understanding how marketing decisions using AI affect consumer decision making and consumer behavior and how these decisions and behaviors affect financial markets, and (2) understanding how marketing decisions using AI affect customer decision making and behavior in FinTech firms.

Authors of submissions accepted for the conference may submit their manuscripts for this special section of IJRM by Nov 1, 2019. All manuscripts submitted to IJRM will go through the regular review process. Consistent with IJRM policy, the Journal will not consider submissions for the MSMWS special section in the Journal that have been previously rejected at IJRM. Note that acceptance for the conference does not automatically mean acceptance for the journal. Also, note that you can submit to the special section without attending the conference.

Important Information:

  • Submission Deadline for IJRM Special Section 1 November 2019
  • Authors who participate in MSMWS VI could use feedback from conference reviewers, discussants and delegates to develop completed papers for submission to the IJRM special section.
  •  Authors may present a paper at the MSMWS VI conference and choose to submit the paper to another journal.
  •  All papers can be submitted for the IJRM Special section irrespective of submission for MSMWS VI or conference attendance.

Practical information


To reserve your accommodation from now on with the conference code: MKTG19AB
Contact: INSEAD Hotel Reservations Europe (on Fontainebleau campus) 
Reservation by email: [email protected]
Rates: upon request

Taxis information:

Uber or Kapten ride sharing is good from Paris to Fontainebleau (about 80 euros) but it’s hard to get Uber or Kapten from Fontainebleau to Paris.

For rides from Fontainebleau to Paris, you can contact Taxi Alain Touges at + 33 (0) 06 07 34 68 71 or [email protected]  - Please indicate the code MKTG19AB

You can download Citymapper here:

Access to Fontainebleau - HERE 


Parking Facilities at INSEAD

INSEAD provides 850 free car parking spaces on campus for staff, participants and visitors: 
North outdoor car-park - Open 24/7
EAC (Euro-Asia Centre) outdoor car-park - Badge accessible 
Underground car parks (under the library and the Plessis Mornay building) - Badge accessible 
Car park under Hotel Ermitage - Badge accessible
There are spaces reserved for disabled persons in all of the parking lots.


Foot-Note is a specialised English-language business bookstore boasting the largest selection of titles in marketing, management, finance, e-commerce and other business disciplines, including Faculty publications.
We have a full line of men's, women's and children's clothing, backpacks, desk accessories and more carrying the INSEAD logo.
Shoppers can browse and buy online via the Foot-Note website.
We also have an extensive mail-order business, and ship everywhere across the globe.

Doriot Research & Learning Hub

The Georges and Edna Doriot Research & Learning Hub supports research and teaching at INSEAD, giving access to thousands of books, eBooks and journals on all aspects of business and related social sciences. Digital resources, including business and financial databases, are accessible on all three campuses, as well as off-campus to all registered users.
WiFi is available throughout the building. Study tables and reading areas on each floor are equipped with power sockets, allowing users to work with their own laptops. Computers for general use can also be found on the ground floor.
Printers, photocopiers and scanners are available on every floor for users with an INSEAD badge. Soundproof phonebooths are also available.
The Hub is open 24/7 to users with an INSEAD badge. Registered users can check out books at any time using the self-check-out machine. Staff are available weekdays to answer questions and assist users with their research.
For further information, please visit the Research & Learning Hub page.


If you would like to know more information, please click on the respective links below:
INSEAD Campus map

Fontainebleau map

Restaurants in Fontainebleau

Frequently Asked Questions (FAQs)

Here is a list of Frequently Asked Questions (FAQs).

Please drop an email to the conference secretariat at [email protected] if you have other questions.

Conference Submission:

1. Who sits on the Organizing Committee and who is the Conference Chair?

The Core Organizing Committee members comprise David Reibstein, Dominique Hanssens, Shuba Srinivasan, Neeraj Bhardwaj, as well as Abhishek Borah and Bernd Skiera (Co-Chairs, MSMWS VI). The list of the program committee members who are kindly helping out with the conference is available below.

2. What is the submission deadline and when will I be informed on the selection results?

The submission deadline falls on 15th  December 2018 23:59 hours, Paris Time (UTC/GMT + 3 hours). All authors will be notified on the selection results by Jan 31st 2019.

Conference Registration

3. Are there special rates for the conference registration?

 By 30th April, 2019After 30th April, 2019
Academics & PractitionersEuros 350Euros 450
 PhD StudentsEuros 100Euros 150

4. Can I send someone to attend the conference on my behalf?

Yes, you may transfer the conference registration at any time. Please submit your request along with the new delegate’s particulars via email to: [email protected]




Marketing Area 
Boulevard de Constance 
77305 Fontainebleau Cedex, France
Email: [email protected]



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