Teaching cases

Building Cost Competitiveness at the New Philips: Need for Collaborative Leadership
(with Matthias Weidinger), Insead Case No. 02/2009-xxxx

SAP in 2006: Aiming for Global Concert, Insead Case No. 08/2007-5390.

EBay Strategy (A)
EBay Strategy (B)
(with Soumitra Dutta), Insead Case No. 01/2004-5144.
Reprinted in Jelassi, Twafik (ed.), Strategies for e-Business, Essex: Prentice Hall, 2005.

EBay International
(with Soumitra Dutta), Insead Case No. 01/2004-5149.
Reprinted in Carpenter, Mason and Gerard Sanders (eds.), Strategic Management, Prentice Hall, 2006.
Reprinted in Jelassi, Twafik (ed.), Strategies for e-Business, Essex: Prentice Hall, 2005.

Reuter's Internet strategy (A)
Reuter's Internet strategy (B) Insead Case No. 07/2000-4905.

General Motors at ninety: aspiring to be great again
Insead Case No. 11/98-4781.
Reprinted in Williamson, Rick (ed.), Cases in Electronic Commerce,
Irwin/McGraw-Hill, 2001. Also translated into French and Spanish.
Teaching note: General Motors at Ninety: Aspiring to be Great Again.