Here is a sample of what participants have to say about the value of the Powering Growth programme.

We cannot be too analytical during the process of customer discovery so we do not lose the essence of consumer value. You can only do that by asking the "whys" and getting more insights on what the "+++" is of your product which differentiates you from the rest of your competition.

Angkana Likhitchanyakul, Vice President, Corporate Marketing CPF (Thailand) Public Company Limited

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Powering Growth helped me to think differently about my customers. It was practical and I went away stimulated to engage with my customers and with plans on how to do that.

Doug Clothier, GM – SME Segment, Old Mutual, South Africa

I came away from the programme with clarity on the key drivers of customer-based, sustainable growth and having the knowledge and knowhow – including the tools – to apply in my company.

Lucy Tan, Group CFO, Dialog Axiata, Sri Lanka

Jean-Claude Larréché has an engaging style and the ability to illustrate key concepts with examples from many types of industries. He has distilled the critical components of customer focus and created a solid foundation for innovation. A week well spent.

Director, Innovation, Alcan Global Pharmaceutical Packaging, Canada

Jean-Claude Larréché is a fantastic professor. He created a positive learning environment, offered good concepts and used relevant business cases that further illustrated those ideas. The discussions amongst participants inside the classroom and even during lunch breaks were also quite interesting. We had a really diverse class. We had cases and theories. Also the actual industry experiences from participants allowed us to re-evaluate the whole approach to customer engagement.

Vice President, Corporate Marketing, CPF (Thailand) Public Company Limited, Thailand

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