Professor of Marketing
The Alfred H. Heineken Chaired Professor of Marketing
Jean-Claude Larréché's latest book The Momentum Effect: How to Ignite Exceptional Growth was published in 2008 by Wharton School Publishing and has been translated into several languages. Amazon USA named The Momentum Effect “4th Best Book of the Year” in the Business and Investing category.
In addition to his MBA from INSEAD, Jean-Claude Larréché received an MSc in Computer Sciences from the University of London and a PhD in Business from Stanford University. He is also a renowned consultant with leading global corporations, most of them listed in the global Fortune 500.
Please note programme faculty may change.