Begins 29 May 2017
your future is in the hands of your customers
The way the world is now, you grow… or start to wither and die. It is easy to say, but do you really know what it takes to grow your business? Growth does not mean just getting a short-term advantage over competitors, but taking your business to new peaks of performance and profitability. And then sustaining it.
You can achieve superior performance through customer-based productive, sustained growth. But first you need to rethink your whole approach. Powering Growth will break through the platitudes many organisations allow themselves to believe about their customer focus. Over five days, the programme will instil in you a whole new way of thinking that will allow you to create your own roadmap for growth.
Customer engagement implies attitudes and procedures that go much deeper than are normally understood. What do customers think they want? What do they really want? And then, what is it that customers don’t even know they want? You have to go beyond demographic descriptions to understand the psychology that motivates the behaviour of your customers, their rational statements and their emotional aspirations.
How you benefit
- A new way forward. Discover and adopt a completely new way forward to achieve growth.
- Learn how to use new tools. Obtain new tools and practise using them so that these principles become second nature.
- Lead fresh ideas. Develop and lead momentum for your organisation on your return to work.
The programme is designed for proactive managers concerned with any aspect of the business related to strategies for top performance or profitable growth, including those working with internal customers.
It is suitable for highly experienced executives with responsibilities in general management, strategic planning, marketing and sales, product development and R&D, human resources or public relations, among other areas.
This programme qualifies for the INSEAD Certificate in Global Management.
which strategy programme is for you?
We offer a variety of Strategy programmes designed to equip business leaders with the rigorous strategic thinking skills to uncover opportunities for creating and capturing value. View the comparison grid below to find out which Strategy programme best matches your needs.
Creative entrepreneurs can weather the current global economic crisis better than traditional businesses, says Jean-Claude Larréché, INSEAD professor of marketing.
CEOs dream of delivering efficient and sustainable growth – growth that would put serious distance between them and their competitors. Unfortunately, the way most large corporations generate growth is so expensive and inefficient that for most firms, meaningful, market-beating growth has remained just that – a dream. Until now.