Content Overview



International Management in Asia Pacific is designed to help experienced managers beat 'liability of foreignness' and gain a sustainable advantage over the competition. As the leading senior-level strategic management programme focusing on Asia, it recharges your strategic management skills, challenges your thinking and helps you gain a holistic perspective of business operations across multiple Asian countries. At the same time, you acquire a better understanding of how to devise and implement effective competitive strategies for growing or expanding businesses in Asia.

The course enables both conceptual and empirical learning through a range of approaches, including case analysis and group discussions with fellow participants from a wide variety of industries and countries. Special attention is paid to the challenges of building businesses in China, India, Indonesia, Japan, and South Korea. Smaller economies in the region are discussed as appropriate. 


Understanding the rules of the game

  • Business systems analysis: how culture and institutions vary and shape the structure and functioning of operations in different markets
  • Business and politics


Growth and innovation strategy for Asia

  • Competitive landscape in Asia
  • Strategic adaptation for Asia
  • Confronting Asian competitors
  • Innovating for low-income market segments
  • Asia as a complement to your global R&D capabilities
  • Organising your global innovation network


Strategic alliances, mergers and acquisitions in Asia

  • Due diligence and the decision-making process
  • Integrating different corporate and national cultures
  • Strategies, organisational capabilities and cultural fit


Competition in emerging markets: new challenges for old multi-nationals

  • Strengths and weaknesses of multi-national corporations (MNCs) and local firms
  • Adjusting from the top segment to 'good enough' demand
  • Growing the top line while managing costs


Regionalising global organisations

  • Organisational changes to implement new strategies: the role of regional headquarters
  • Relocation of global units: new organisational structures in MNCs
  • The changing distribution of power in global firms


Culture and leadership in Asia

  • Human factors in building the business across more than one Asian country
  • Balancing local and expatriate management and creating trust
  • Understanding culture and leadership in the Asian context

INSEAD Personalised Experience




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