Make an impact in Asia
Despite more than two decades of globalisation, differences between countries and their markets have remained a major stumbling block for managers venturing abroad. Cultural variations loom large. Local operations function in radically different ways. Competitive landscapes evolve in unexpected ways. Political risks increase uncertainty. All of these challenges, and many more, are examples of 'liability of foreignness', which has been identified as the leading killer of international management ambitions. Success abroad requires tools to reduce this key threat.
International Management in Asia Pacific is designed to help experienced managers beat 'liability of foreignness' – and gain the edge on the competition. It is the leading senior-level strategic management programme focusing on Asia. In five intense days, it will recharge participants’ strategic management skills. It will challenge their thinking and help them gain a holistic perspective of business operations across multiple Asian countries. At the same time, participants will acquire a better understanding of how to devise and implement effective competitive strategies for growing or expanding their businesses in Asia.
How you benefit
- Gain a profound understanding of how to reduce liability of foreignness in Asia.
- Acquire an enhanced ability to formulate international strategy for the region.
- Develop a deeper appreciation of how to implement strategy in the region.
This programme is ideal for senior managers and decision-makers (e.g. regional directors, senior business development managers, senior corporate planners), who have substantial experience in managing people and are based in the region – or in headquarters outside the region. Participants should have international experience, including at least one long-term stint as a manager in a foreign country, and most are in charge of driving forward the business of their companies in Asia.
which strategy programme is for you?
We offer a variety of Strategy programmes designed to equip business leaders with the rigorous strategic thinking skills to uncover opportunities for creating and capturing value. View the At a Glance grid below to find out which Strategy programme best matches your needs.
SkillsFuture Study Award
The International Management in Asia Pacific programme is also supported by the SkillsFuture Study Awards for Internationalisation. Singaporeans who are officially admitted to the INSEAD programme are eligible to apply for the study award which entitles recipients a monetary grant of S$5,000.
"The objective of this programme is simple: to help enable senior executives to drive business success in international business in Asia Pacific. This programme provides in-depth and actionable knowledge for the region."
HQ Asia sat down with Professor Michael Witt for a discussion on liability of foreignness, the five 'market' clusters that exist within Asia and what companies need to be aware of when entering a new cluster, or region.