Healthcare systems are at a crossroads. Today, managing chronic conditions is one of the most important areas of medical care. Healthcare systems need to be reimagined around a new understanding of wellness that shifts the focus from intermittent acute care to long-term relationships between providers and people. 

Innovation is a discipline. In the Strategic Innovation for Community Health programme, you will build the skills needed to conceptualise, design, and implement new approaches to ‘systems thinking’ for addressing the challenges of chronic care. Offered in partnership with Johnson & Johnson Corporate Citizen Trust, the programme includes sessions with leading INSEAD faculty on the latest theory and best practices in innovation, patient experience and behaviour, change management, and healthcare service design.

We tackle the chronic care challenge by applying simple, powerful conceptual models to case studies from around the world. You will build knowledge of key aspects of chronic care alongside innovation skills that will help you apply it to your work.

Especially in care for chronic diseases, successful healthcare depends on changing patients’ behaviour. We examine fundamental drivers of customer and patient behaviour and study best practices for communication strategies that help achieve public health outcomes. We also build understanding of the strategic forces that shape healthcare design and delivery in a national or regional system, and how strategic positions change over time.

Throughout the programme, a workshop format allows you to learn by doing. You will hone a core set of ‘discovery skills’ identified through award-winning INSEAD research on the world’s most innovative executives and companies. Our Innovator’s DNA® framework will help you identify and implement patient-focused services that actually work. You will practise using renaissance innovation techniques, drawing upon INSEAD and Wharton research on idea tournaments and design thinking to promote innovation in your organisation.

How you benefit

  • Learn to innovate — Self-discovery and team-development skills for innovation
  • Apply learning immediately through a workshop approach — A workshop approach to implementing innovation as a systematic process
  • Develop a better understanding of patient needs — Design thinking techniques to better understand patient needs
  • Learn to communicate effectively with patients to achieve healthy changes in behaviour — Communication techniques to improve patient adoption of improved care models

Participant Profile

Strategic Innovation for Community Health is designed for leaders in primary care, public health or chronic disease care. Aimed primarily at those from Africa and a few other regions, it welcomes individuals from public sector, private and non-governmental organisations (NGOs) who strive to improve the health and who want to have a real impact on the populations they serve. Successful candidates will have been trained as doctors, nurses, health educators or other health professionals who have subsequently become senior or high-potential managers in healthcare delivery organisations.


This programme qualifies for the INSEAD Certificate in Global Management.

Programme Partner



Since 1998, through its leadership and Innovation programmes with INSEAD, Johnson & Johnson has invested in almost 1500 senior healthcare leaders across EMEA. These programmes invite health leaders to embark into a journey of self-guided discovery to further develop their leadership and innovation capacity – realising their vital role in building the resilience of communities and health systems. The belief is that it is key to invest today in increasing the leadership and innovation capacity of health leaders of tomorrow as they will play an instrumental role in rethinking and transforming health systems in the years to come.

Strategic Innovation for Community Health is the result of the Trust’s longstanding partnership with INSEAD to provide management education for healthcare professionals. INSEAD is a Flagship Partner within the Trust’s 2020 strategy and a key component of the Trust’s goal to advance knowledge and innovation in seeking to transform health care systems. The Trust works across the Europe, Middle East and Africa region in making a difference in human health through multiple social impact interventions. Currently within the Trust’s partnership portfolio there are over 70 active programmes run with partner organisations. For more information about the Trust and its activities, please visit

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