Content Overview


The curriculum, through its four modules, will provide the participants with the right inputs to advance their business acumen. It also enables the participants to improve their ability of making cross-functional decisions that can benefit their business units and organisations.


  • Understanding customers
  • Strategic thinking
  • Financial skills for managers
  • Operations management

A variety of INSEAD’s proprietary learning tools will be used such as surveys, reflection questionnaires, simulations, to name a few.

The programme is designed with an emphasis on application and reflection. The modular nature of the programme will enable participants to translate their personal insights to the workplace context, thereby deepening their knowledge of the key disciplines of business management.

Learning Approach


The programme is delivered in four modules suited to a busy working professional. Each module, delivered over three to four weeks, follows a distinctive approach that includes:


Hi-definition video lectures from INSEAD faculty

Faculty uncover a learning topic in short, hi-def videos every week 



The programme director and facilitators manage the discussion, reiterate takeaways, and encourage reflection 



Participants consolidate their learning through discussion boards, exercises, assignments and peer learning in group-learning circles



If you have any questions related to our programmes or application procedures, we are here to help you.


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