Share Share

Redefining Sustainability from a Constraint into an Opportunity

In today’s interconnected business world, organisations are under increasing pressure to meet the very different expectations of multiple stakeholder groups. While value and success are still largely determined by financial performance, a growing number of consumers and influencers demand that strong returns are achieved with integrity and in ways that also create environmental and/or social value. In this context, a new, forward-thinking approach to the issue of sustainability that supports core business objectives and creates value in its own right is more important than ever before.

Leading the Business of Sustainability illustrates the business value and clear financial gains associated with this new approach to sustainability. This one-week residential programme will show you how to make the case for change in your company’s approach, demonstrating best practice for engaging with stakeholders and changing mindsets, rather than simply communicating strong intentions. You will learn how to design innovative products and business models that make sustainability a profitable part of your business.

In addition to the residential module, several pre-residential modules are offered to ensure that all participants come to the programme with a common set of basic knowledge. Participants also have an opportunity to continue to exchange on progress and challenges after the residential module.

How You Benefit

  • Understand key environmental and social changes: Improve your understanding of key environmental and social changes impacting today’s and tomorrow’s global business world.
  • Redefine the changes as opportunities: Learn to look at these changes as an opportunity that can guide strategic decisions and innovation in your business.
  • Develop an effective action plan: Go back to your organisation with an action plan for the business and your own work.
  • Build a network with others facing the same challenges: Connect and create a network with a peer group of senior executives facing some of the same challenges as you and your organisation.

Participant Profile

This programme is designed for senior executives making significant business decisions for their organisation, such as general managers, heads of divisions and profit centre managers. We also welcome senior executives whose job it is to direct or communicate their organisation’s sustainability-related activities. 



Unilever is one of the world’s leading suppliers of fast moving consumer goods with strong local roots in more than 100 countries across the globe. Its portfolio includes some of the world’s best known and most loved brands including thirteen €1 billion brands and global leadership in many categories in which the company operates. The portfolio features brand icons such as Knorr, Hellmann’s, Lipton, Becel, Dove, Lux, Pond’s, Axe, Sunsilk, Omo. Unilever has around 174,000 employees in approaching 100 countries and generated annual sales of €46.5 billion in 2011. For more information about Unilever and its brands, please visit


Related Articles

Insead Personalised Experience




Save & Manage



It is easy, simply log in:

Via Social

  • icons
  • icons
  • icons


Use your email address