Content Overview


Through a mix of lectures and demonstrations, creative challenges associated with real-world problems and case studies from different industries, Innovation by Design will help participants learn how to innovate by using the power of design and design thinking. The hands-on, workshop format of the programme maximises the programme’s pedagogical value and outcome.


User-centric insighting

  • Understanding problems from a human perspective, critical to finding meaningful purpose behind any innovation
  • Learn novel ways to uncover insights behind what users need and desire


Creative ideating

  • Understanding why searching for novelty and usefulness is the essence of creativity
  • Unpack the creativity phenomenon and learn strategies to enable creative ideating


Rapid and cheap iterating

  • Discuss the benefits and challenges of iterating in a quick, 'dirty', yet valid, manner
  • Learn to design, evaluate and execute iterations to move preliminary ideas to truly desirable, feasible and viable states


Creative organisational cultures

  • Understand how to conceive a creative organisational culture in order to bring the power of design to your organisation
  • Discuss the key managerial levers needed to activate an organisational culture that supports creative thinking and creative action


Organisational transformation

  • Learn how to make transformation a reality in your organisation by efficiently engaging in the process of becoming more innovative
  • Discuss the challenges and opportunities of transforming traditional organisations into more innovative ones in both the private and public sector


If you have any questions related to our programmes or application procedures, we are here to help you.


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