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Changing customer behaviour, new technologies, disruptive competitors, new online channels, digital trends, unlimited data: Our research is showing that senior executives often struggle to structure their thinking about all changes happening in a digital world. They often say that traditional strategies have become completely obsolete in an agile world. Indeed, in this fast-paced environment, new approaches are required. But traditional strategies are not dead – they are just transforming. Value-creating growth still starts with customers and not with products or technology.

In this webinar we will discuss three customer-centric shifts that have helped organisations to transform successfully by leveraging data and digital tech. The frameworks used will give you a structured approach to build your own successful customer-centric digital strategy.





Presented by



Joerg Niessing 

Senior Affiliate Professor of Marketing


INSEAD Personalised Experience




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