INSEAD, the intellectual home of Blue Ocean Strategy, brings the programme to Miami, USA this coming February. True to its promise, INSEAD continues to make innovative thinking accessible to everyone.
INSEAD Blue Ocean Strategy offers a new perspective on strategy formulation and execution. Delivered by world-class faculty, this programme will teach you how to apply the theory created by INSEAD professors W. Chan Kim and Renée Mauborgne.
How you Benefit
- Gain a new framework for strategy design and implementation.
- Motivate your organisation.
- Develop an actionable plan.
For senior executives, business owners, heads of strategy or executives from mid to upper level management.
Learn from world-
Be shaped by diverse
case studies, simulations
diverse study groups and
Blue Ocean Strategy will show you how strategic innovation is more attainable and closer to you than you once thought. It provides a systematic road map to generate innovative, actionable and sustainable profitable growth ideas.