For executives and senior managers who want to thrive to develop a strategic understanding of digital marketing strategy and transform their organisations from within.
Leading Digital Marketing Strategy is a five-day programme on which participants learn how companies can tackle digital transformation and drive innovative marketing strategy through customer-centricity. You will rethink the customer journey to help you build positive and relevant experiences across all channels and touchpoints.
For executives in traditional leadership positions who need to better leverage digital, or executives who already have deep expertise and passion for digital
Strategy in the Age of Digital Disruption provides the strategy tools, concepts and perspectives that will allow you to develop a strategic response to the new digital possibilities and to then align your organisation for effective strategy execution. This programme is delivered online.
This programme is eligible for the INSEAD Online Certificate: Leading in a Transforming World.