F. Peter Cuneo


Executive Chairman, Iconix Brand Group

Peter is a recognized leader in business turnarounds. Since 1983, he has completed seven turnarounds of distressed branded businesses in the global media and consumer products sectors. From 1999 to 2009, Peter played a lead role in the turnaround of Marvel Entertainment Inc. (NYSE-MVL). As President and CEO, he led Marvel, post bankruptcy, to a prominent position in the entertainment industry. He then served as Vice Chairman of the Board, providing active strategic leadership as Marvel continues to grow into one of the world’s leading entertainment brands. This culminated in its $4.5 billion sale to Disney at the end of 2009.
Forbes Magazine called Peter one of the ten best turnaround CEO’s in America.

At present, Peter is Executive Chairman for Iconix Brand Group (NASDAQ). Having finished eight months as interim CEO in April 2016.

Previously, Peter was President and CEO of Remington Products Company. He joined the company as it was near bankruptcy and, in less than four years, executed a successful turnaround of the business and facilitated its sale to private equity investors. Peter has also served as President of the Security Hardware Group of the Black & Decker Corporation, President of Bristol-Myers Squibb Pharmaceutical Group in Canada and President of the Clairol Personal Care Division.

Peter is currently the Managing Principal of Cuneo & Company, LLC, a private investment and management company, in which his sons, Gavin and Colin are partners. Cuneo & Co. is focused on making investments in private companies within the consumer, retail and entertainment oriented industries. Some current investments include: Valiant Entertainment Inc. (comic book character based entertainment), Herotainment, LLC (online and mobile gaming based children’s entertainment), West World Media Inc. (entertainment exhibition data aggregation), and RangeWorks, LLC (multimedia producer of western American entertainment) among others. Peter, Gavin and Colin hold board seats on most of Cuneo & Co.’s portfolio companies and work actively with their management teams.

Many of Peter’s past and present business interests involve investments and markets in China. Peter has made over 50 trips to Asia since 1985.

In recent years, Peter has also served as senior advisor to a large distressed and special situation hedge fund coinvesting in select private companies in the consumer and media sectors.

He is currently or has been a board member of public and private companies such as Marvel Entertainment Inc. (NYSE-MVL), Iconix Brand Group (NASDAQ-ICON, Chairman of the Audit Committee), WaterPik Technologies Inc. (NYSE-PIK, Chairman of the Audit Committee) and Remington Products (private).

Peter currently sits on the Board of the Foundation for the National Archives in Washington, DC as Co-Head of the Development Committee. He previously was Co-Head of the Nominating Committee.

Peter served two tours as a Lieutenant in the U.S. Navy in the Vietnam War. He was Damage Control Officer and then Communications Officer on the USS Joseph Strauss (DDG-16) a guided missile destroyer.
He received his MBA from Harvard Business School and holds a B.S. in Glass Science (Ceramic Engineering) from Alfred University, where he has served on the Board of Trustees since 1990. Peter recently completed six years as Chairman of Alfred’s Board and was awarded an honorary doctorate degree in 2013.

Peter has made numerous speeches on turnaround leadership throughout the world. He has often appeared on business-oriented cable television.

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