Come and discover our INSEAD Europe Campus! You are warmly invited to visit us, join a campus tour led by a student ambassador, and attend a live Q&A session to learn more about the INSEAD MBA programme and MIM Programme. You can ask any questions you may have about INSEAD to our staff representative or student ambassador(s). Please register to confirm your participation. We look forward to seeing you there. Practical information INSEAD Europe Campus is located on the edge of the Forest of Fontainebleau and just a stone's throw away from the town centre. It lies within easy reach of all major airports and rail systems connecting Paris with the rest of the world. To reach out the INSEAD Fontainebleau campus from Paris:From Paris Gare de Lyon: check train times on Ligne R | Transilien and stop at station “Fontainebleau-Avon” From Fontainebleau-Avon train station :You can catch the city bus line 1 from platform n°1 and stop at DUNANT or SOUS PREFECTURE then walk just a few minutes to reach INSEAD main reception or you can book a taxi in advance from this taxi listEurope CampusBoulevard de Constance, 77305 Fontainebleau, France

Come and discover our INSEAD Europe Campus! You are warmly invited to visit us, join a campus tour led by a student ambassador, and attend a live Q&A session to learn more about the INSEAD MBA programme and MIM Programme. You can ask any questions you may have about INSEAD to our staff representative or student ambassador(s). Please register to confirm your participation. We look forward to seeing you there. Practical information INSEAD Europe Campus is located on the edge of the Forest of Fontainebleau and just a stone's throw away from the town centre. It lies within easy reach of all major airports and rail systems connecting Paris with the rest of the world. To reach out the INSEAD Fontainebleau campus from Paris: From Paris Gare de Lyon: check train times on Ligne R | Transilien and stop at station “Fontainebleau-Avon” From Fontainebleau-Avon train station :You can catch the city bus line 1 from platform n°1 and stop at DUNANT or SOUS PREFECTURE then walk just a few minutes to reach INSEAD main reception or you can book a taxi in advance from this taxi list Europe CampusBoulevard de Constance, 77305 Fontainebleau, France

You are warmly invited to experience the learning environment at INSEAD! Take this opportunity to join a masterclass by a renowned INSEAD faculty member and to learn more about the INSEAD EMBA, MBA and MIM programmes. Our team & students will be there to share advice and their personal journey through a panel discussion followed by a networking reception.Date: 03 February 2024, SaturdayTime: 1:30 pm - 8:00 pmVenue: INSEAD Europe Campus, Boulevard de Constance, 77300 FontainebleauAGENDA(Departure time to be advised) Bus Departure from Paris Gare de Lyon train station to INSEAD (Booking required)1.30 pm - 2.00 pm | Optional Campus Tour led by INSEAD Students (Last batch at 1:40 pm)2:00 pm - 2.15 pm | Introduction and Welcome2:15 pm - 3.15 pm | Masterclass by Paulo Albuquerque, Professor of Marketing3:15 pm - 3.45 pm | Tea & Coffee Break3:45 pm - 6.15 pm | Presentations & Discussions6:15 pm - 8.00 pm | Cocktail with current MBA/MIM Students, EMBA Alumni & Staff Members8:00 pm | Bus departure to Paris Gare de Lyon train Station (Booking required) MASTERCLASSHow Customer Value Drives Business ModelsIn this masterclass, we will discuss the connection between the firm business models and the core Marketing concept of Customer Value. With the industry of video games serving as illustrative example, the discussion will focus on different pricing strategies that can be applied, depending on the manager’s choice of perceived benefits provided to customers. BIOGRAPHYPaulo Albuquerque | Professor of MarketingPaulo Albuquerque is Professor of Marketing at INSEAD. He holds a PhD in Management from the UCLA Anderson School of Management. Before joining the PhD programme, Paulo worked for 3 years at Warner Lambert Portugal, as the product manager and trade marketing manager, involved in management of brands such as Listerine, Trident, and Halls. He was an Associate Professor of Marketing and the Faculty Director of the MBA programme at the Simon Business School, University of Rochester, where for 8 years he lectured the marketing core course and the elective class on distribution channels. He was in the teaching honour roll multiple times and won the best teaching award twice, in 2012 and 2013. Read morePRACTICAL INFORMATIONINSEAD Europe Campus is located on the edge of the Forest of Fontainebleau and just a stone's throw away from the town centre. It lies within easy reach of all major airports and rail systems connecting Paris with the rest of the world.Address: INSEAD Europe Campus, Boulevard de Constance, 77300 Fontainebleau, FranceMap & DirectionsA free shuttle will be organised to meet you at Paris Gare de Lyon train station to take you directly to the campus. Same service will be offered for your way back to the station after the event. Please book your seat here and register to confirm your participation.