Annet Aris, MBA'86D


Adjunct Professor of Strategy

Annet Aris is adjunct professor of digital strategy at INSEAD since 2003. She developed and teaches the MBA-course “Media and Internet, the new rules of game in the digital world”. She was nominated in 2010 and 2011 for the best teacher award by the MBA students. She named one of the 50 most inspirational women in the European technology sector for 2016 by Inspiring Fifty.

She is also a non-executive board member of a variety of companies going through the digital transition, amongst others TV broadcaster ProSiebenSat1 AG, ASML N.V., the leading producer of lithography systems for semiconductor manufacturing, Thomas Cook PLC, a European tour operator and owner of Condor airlines,  ASR Nederland N.V., a Dutch insurance company, and Jungheinrich AG a global producer of intralogistics/forklift truck-equipment. She is also chairman of the Volkskrant foundation.

 Annet is a Dutch native and received a MSc. from the University of Wageningen and has an MBA from INSEAD, both with honors. She worked for McKinsey from 1985 until 2003, at first in the Netherlands and in the UK and, since 1990, in Germany. She was elected partner in 1994 and was active in various industry practices.

Annet is frequently asked as key note speaker and is the author of articles and case studies on digital transformation. Together with Jacques Bughin, she wrote the book “Managing Media Companies, Harnessing Creative Value” (Wiley’s 2009, second edition, also available in Russian and Chinese).She is a popular weekly columnist on the topic of digital transformation in the Dutch Financial Times (Financieel Dagblad) and recently chaired the election program committee of D66, a Dutch political party.



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