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Despite its importance, very few companies effectively manage data (from within and from outside the organization) – that is, transform data into customer value. Learn how Majid Al Futtaim (MAF) designed and executed a transformation by pushing for a bottom-up approach to understand how and when data and analytics could help offer integrated customer-centric solutions.
This approach put the group at the forefront of digital innovation in the region, secured novel sources of long-term growth and turned the group into one of the most prepared companies to effectively tackle and respond to unpredictable digitization shocks such as Covid-19. Specifically, building on CEO Alain Bejjani’s decision to leverage data as a primary source for the companies transformation, we will discuss the major steps a company such as MAF needs to set-up actionable customer analytics and effectively capture and assess value created through automatic insights generation and integration, from both a revenue-generating and strategic long term viewpoints.
Send your questions on the topic to the speakers in the Poll below.
Speakers

Alain Bejjani
Chief Executive Officer
Majid Al Futtaim Holding

David Dubois
Associate Professor of Marketing
The Cornelius Grupp Fellowship in Digital Analytics for Consumer Behaviour
INSEAD

Joerg Niessing
Senior Affiliate Professor of Marketing
INSEAD
Further readings:
Analytics-Driven Transformation at Majid Al Futtaim: Building a Data-Led, Test-&-Learn Culture to Generate Customer Value in the Middle East, Case study by David Dubois, Joerg Niessing, Katia Kachan, 1 July 2020
Building Digital Resilience Around the Customer by Joerg Niessing, David Dubois, Alain Bejjani, INSEAD Knowledge, 3 July 2020
Leading Effective Insights and Brand Strategy In A Digital World: The 4S Data Framework by David Dubois and Gilles Haumont, August 2018
Driving B2B Digital Transformation Through Customer-centricity by David Dubois, INSEAD Knowledge, 20 May 2019
Digitally-powered Customer-centricity in the Industrial Gas Sector: The Air Liquide-Airgas Merger, Case study by David Dubois, 25 March 2019
The Definitive Guide to B2B Digital Transformation by Joerg Niessing
How Incumbents Are Adapting to Disruption by Joerg Niessing, INSEAD Knowledge, 2 March 2018
The Three Essentials of Digital Transformation by Joerg Niessing, INSEAD Knowledge, 16 June 2020
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