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An INSEAD Conversations webinar

Leading a Data-driven Transformation

How to build the right mindset, skillset and processes
to effectively create customer value


Thursday, 04 June 2020 - 2:00 pm CET

Presented by [email protected]

Despite its importance, very few companies effectively manage data (from within and from outside the organization) – that is, transform data into customer value. Learn how Majid Al Futtaim (MAF) designed and executed a transformation by pushing for a bottom-up approach to understand how and when data and analytics could help offer integrated customer-centric solutions.
This approach put the group at the forefront of digital innovation in the region, secured novel sources of long-term growth and turned the group into one of the most prepared companies to effectively tackle and respond to unpredictable digitization shocks such as Covid-19. Specifically, building on CEO Alain Bejjani’s decision to leverage data as a primary source for the companies transformation, we will discuss the major steps a company such as MAF needs to set-up actionable customer analytics and effectively capture and assess value created through automatic insights generation and integration, from both a revenue-generating and strategic long term viewpoints.
Send your questions on the topic to the speakers in the Poll below.




Alain Bejjani

Chief Executive Officer
Majid Al Futtaim Holding

David Dubois

Associate Professor of Marketing
The Cornelius Grupp Fellowship in Digital Analytics for Consumer Behaviour

Joerg Niessing

Senior Affiliate Professor of Marketing

About INSEAD Conversations

INSEAD Conversations: Community led webinars is a unique platform to share insight and disseminate thought leadership. Led by diverse groups from the INSEAD community, such as centres and initiatives, alumni and student clubs, these webinars use innovative approaches to engage and inspire. Faculty led webinars titled Navigating the Turbulence of COVID 19 are also part of this series.

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