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Chief Executive Officer
Majid Al Futtaim Holding
Associate Professor of Marketing
The Cornelius Grupp Fellowship in Digital Analytics for Consumer Behaviour
Senior Affiliate Professor of Marketing
Analytics-Driven Transformation at Majid Al Futtaim: Building a Data-Led, Test-&-Learn Culture to Generate Customer Value in the Middle East, Case study by David Dubois, Joerg Niessing, Katia Kachan, 1 July 2020
Building Digital Resilience Around the Customer by Joerg Niessing, David Dubois, Alain Bejjani, INSEAD Knowledge, 3 July 2020
Leading Effective Insights and Brand Strategy In A Digital World: The 4S Data Framework by David Dubois and Gilles Haumont, August 2018
Driving B2B Digital Transformation Through Customer-centricity by David Dubois, INSEAD Knowledge, 20 May 2019
Digitally-powered Customer-centricity in the Industrial Gas Sector: The Air Liquide-Airgas Merger, Case study by David Dubois, 25 March 2019
The Definitive Guide to B2B Digital Transformation by Joerg Niessing
How Incumbents Are Adapting to Disruption by Joerg Niessing, INSEAD Knowledge, 2 March 2018
The Three Essentials of Digital Transformation by Joerg Niessing, INSEAD Knowledge, 16 June 2020
Tech Talk X
Digital technologies are taking a central role in the Covid-19 crisis. Technology companies together with governments are multiplying efforts to respond to the pandemic and its collaterals globally. In the race to end the calamity, many questions are emerging on the future of the digital economy, business, management and society post pandemic. This new series of Tech Talks explores how the Covid-19 crisis is reshaping the global digital transformation and features INSEAD faculty in conversation with leading industry practitioners and thought leaders from our global community.
In today’s rapidly changing business environment, lifelong learning is essential for the sustained success and growth of our alumni so they can be a force for good in the world. At INSEAD, we curate new impactful online and in-person learning experiences for alumni throughout the year.
View recordings from past webinars here and we encourage you to continue the discussion on our LinkedIn Lifelong Learning page.
About INSEAD Conversations
INSEAD Conversations: Community led webinars is a unique platform to share insight and disseminate thought leadership. Led by diverse groups from the INSEAD community, such as centres and initiatives, alumni and student clubs, these webinars use innovative approaches to engage and inspire. Faculty led webinars titled Navigating the Turbulence of COVID 19 are also part of this series.