Leading a Data Driven Transformation

Despite its importance, very few companies effectively manage data (from within and from outside the organization) – that is, transform data into customer value. Learn how Majid Al Futtaim (MAF) designed and executed a transformation by pushing for a bottom-up approach to understand how and when data and analytics could help offer integrated customer-centric solutions.

 

This approach put the group at the forefront of digital innovation in the region, secured novel sources of long-term growth and turned the group into one of the most prepared companies to effectively tackle and respond to unpredictable digitization shocks such as Covid-19. Specifically, building on CEO Alain Bejjani’s decision to leverage data as a primary source for the companies transformation, we will discuss the major steps a company such as MAF needs to set-up actionable customer analytics and effectively capture and assess value created through automatic insights generation and integration, from both a revenue-generating and strategic long term viewpoints.

 

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