SiDaT | INSEAD

INSEAD - The Business School for the World®

Our Mission

We are the Singapore Data Team (SiDaT), a pop-up behavioural laboratory operating from INSEAD's Asia Campus in Singapore.

We execute short computerised studies in high-pedestrian traffic locations around campus. Most participants we sample in this way are employed adults and similar to the demographic profile in Singapore. We can also target specific locations and populations such as students or housing estate residents.

SiDaT provides faculty an alternative to MTurk and other professional online panels for short studies, with a participant pool that is less experienced and more experimental control.

Studies

You can receive invitations to participate in our future research by clicking the Subscribe button. Thank you for your support of SiDaT!

Upcoming studies
Selected previous studies

Upcoming studies

Please keep a lookout on this page for upcoming studies.

Selected previous studies

2017

Perceptions of situations at work
Assistant Professor Andy Yap
In this study, we explored perceptions of others. Participants were asked to recall a memory of a leader/boss, then they answered a few questions regarding their recollection.

Study of reactions to business media
Associate Professor Zoe Kinias
This study explored reactions to business media. Participants were asked to read a very short article and then they answered a few questions regarding their interests and what they have read.

Cognitive network structures in relation to job preferences
Associate Professor Eric Uhlmann
Assistant Professor Martin Schweinsberg of ESMT Berlin
In this study, we looked at what triggers activation of certain cognitive network structures in relation to job preferences.

2016

Hiring: Evaluation of a candidate
Assistant Professor Andy Yap
In this hiring simulation, participants were asked to read the CV of a prospective job candidate and listened to an audio conversation the candidate had with an HR assistant. Participants then evaluated the candidate.

2015

Perceptions of social situations
Associate Professor Zoe Kinias

Study of personal experiences and company evaluations
Professor Stefan Thau

Testimonials

Having a mobile behavioural lab makes doing research much easier and more exciting. It is very easy to collect data in Singapore as participants are fluent in English. Data collection is conducted by knowledgeable research staff, and costs are comparable to other laboratory studies. SiDaT also allows researchers to increase the diversity of their samples, which enhances the generalisability of their findings, and to recruit targeted populations, if needed.

Michael Schaerer
Assistant Professor of Organisational Behaviour & Human Resources, Singapore Management University Lee Kong Chian School of Business
INSEAD PhD 2017

INSEAD's "pop-up" behavioural lab provides an opportunity to exercise experimental control in studies truly representative of the workforce, something that traditional behavioural labs and online experiments struggle with. It is also a great hands-on learning opportunity for our doctoral students to learn the craft of experimental research.

Phanish Puranam
Roland Berger Chaired Professor of Strategy & Organisation Design
Department of Strategy
INSEAD

It usually takes me about a week and a half to collect experimental data from 200 participants in the lab. With SiDaT, we collected this number of responses in a day. You never know what Mturk participants are doing while completing your survey. They may be watching TV, caring for their children, or maybe hanging out in the bathroom. With SiDaT, you know that they are simply completing your survey under the watchful eyes of our research assistants. If you want data from working adults and not simply college students or "professional" Mturk workers, SiDaT is the answer.

Andy J. Yap
Assistant Professor
Department of Organisational Behaviour
INSEAD