Our Mission
We are the Singapore Data Team (SiDaT), a pop-up behavioural laboratory operating from INSEAD's Asia Campus in Singapore.
We execute short computerised studies in high-pedestrian traffic locations around campus. Most participants we sample in this way are employed adults and similar to the demographic profile in Singapore. We can also target specific locations and populations such as students or housing estate residents.
SiDaT provides faculty an alternative to MTurk and other professional online panels for short studies, with a participant pool that is less experienced and more experimental control.
Studies
You can receive invitations to participate in our future research by clicking the Subscribe button. Thank you for your support of SiDaT!
Testimonials
The Team

Professor of Organisational Behaviour
The Cora Chaired Professor of Leadership and Learning
Academic Director, Singapore Data Team

Professor of Marketing
The GlaxoSmithKline Chaired Professor of Corporate Innovation
Chair, Marketing Area

Associate Professor of Organisational Behaviour

Assistant Professor of Organisational Behaviour

Research Assistant

Christine Lim
Research Admin