Our mission

The INSEAD Randomized Controlled Trials Lab facilitates academic research on the drivers of firm productivity, competitiveness and growth at INSEAD using randomized field experiments that will form the basis of evidence-based management and policy recommendations. It provides a channel through which the school can contribute to economic development and prosperity. The Lab is funded by the Abu Dhabi Department for Education and Knowledge.

Field experiments using RCTs are the standard methodology used in medicine through clinical trials and are considered the “gold standard” for high-quality research because they allow for causal evaluation and the elimination of biases through randomization. This methodology is increasingly adopted by scholars in management science and economics, and we expect that it will also become the “gold standard” for high-quality research in these disciplines.

The Lab supports research to conduct field experiments with firms using RCTs by providing infrastructure and resources such as knowledge, advice, networks, and leads to research sites and sources of funding. More specifically, the Lab will:

  • Serve as a repository of knowledge and information for field experiments using RCTs
  • Facilitate connections between our faculty and firms/organisations to run field experiments using RCTs
  • Assist INSEAD faculty to access funding for projects
  • Help translate research findings into evidence-based management and policy recommendations
  • Organise conferences on field experiments with firms using RCTs


Maria Guadalupe
Professor of Economics
The Goltz Fellowship in Business and Society INSEAD
Academic Director, INSEAD RCT Lab

In the spotlight


Who we are


Core Team

Maria Guadalupe

Professor of Economics
The Goltz Fellowship in Business and Society INSEAD
Academic Director, INSEAD RCT Lab

Maria’s research focuses on the drivers and consequences of different organisational choices. Her goal is to use RCTs to assess how different organisational decisions affect firm performance, in particular whether and how decentralisation and empowerment of employees can improve employee engagement and company performance.


Florian Schloderer

Director, INSEAD RCT Lab

Florian Schloderer is the Director of the Lab. His research focuses on new industry emergence and organisational change, in particular from the perspective of social categorisation and network dynamics. He worked on a study about the evolution of regional aerospace ecosystems, and the development of the GulfCom Simulation, an experience-based multimedia learning simulation for the training of change managers in the Middle East.

Contributing Faculty



Jasjit Singh

Professor of Strategy
The Paul Dubrule Chaired Professor of Sustainable Development
Academic Director, INSEAD Social Impact Initiative

Jasjit’s research interests include Inclusive Business, Corporate Social Engagement, Social Entrepreneurship and Impact Evaluation. He is particularly passionate about how social impact considerations can be integrated into business strategy. In one of his current projects, he is employing field experiments to evaluate the extent to which corporate philanthropy might shape customer behaviour and business outcomes.


Economics and Political Science

Maria Guadalupe

Professor of Economics
Academic Director, INSEAD RCT Lab
Chair, Economics and Political Science Area

Maria’s research focuses on the drivers and consequences of different organisational choices. Her goal is to use RCTs to assess how different organisational decisions affect firm performance, in particular whether and how decentralisation and empowerment of employees can improve employee engagement and company performance.


Lucia Del Carpio

Assistant Professor of Economics

Lucia’s research investigates the way economic outcomes are shaped by the interaction between formal and informal institutions. Her current projects are aimed at investigating the role of social norms in tax compliance and social program take-up through randomized controlled trials in Peru.


Mark Stabile

Professor of Economics
The Stone Chaired Professor in Wealth Inequality
Academic Director, The James M. and Cathleen D. Stone Centre for the Study of Wealth Inequality

Mark's research focuses on the economics of child health and development, programs to reduce poverty and inequality, health care financing, and tax policy and health insurance.


Decision Sciences

Ioana Popescu

Professor of Decision Sciences
Strategy& Chaired Professor of Revenue Management

Ioana’s research is at the interface of decision analytics and behavioral operations. An expert in revenue analytics, she is currently using RCTs to research sustainable revenue models for the bottom of the pyramid, with the aim to improve access to finance and energy for unserved markets. Ongoing projects explore scaling up the provision of clean energy in Rwanda, and improving take-up, segmentation and product design for microfinance.


Spyros Zoumpoulis

Assistant Professor of Decision Sciences

Spyros’ research is at the interface of learning with data and decision making, with a focus on applying analytics and machine learning to optimize marketing and operations decisions. He currently investigates how to use data from randomized field experiments (i) to make optimal targeting decisions in marketing, and (ii) to efficiently evaluate targeting policies in marketing or other contexts.


Organisational Behaviour

Zoe Kinias

Associate Professor of Organisational Behaviour
Academic Director, INSEAD Gender Initiative

Zoe's research includes investigations of how to improve individual and group performance and bolster the resiliency of individuals who may be vulnerable due to demographic characteristics. Her work has been published in the Journal of Applied Psychology, Organizational Behaviour and Human Decision Processes, and Psychological Science. She is currently working on experimental research projects in India, Korea, Singapore, UAE, UK, and US.



Pavel Kireyev

Assistant Professor of Marketing

Pavel conducts research with data-driven companies and studies innovative marketing technologies, platforms, and marketplaces. He uses modern quantitative methods to uncover how organizations can effectively coordinate their pricing and advertising strategies across multiple platforms, benefit from new resources such as crowd intelligence, and manage behavioral data to improve decision-making and market design in multi-sided marketplaces.


Pierre Chandon

Professor of Marketing
The L'Oréal Chaired Professor of Marketing - Innovation and Creativity
Director, INSEAD Sorbonne University Behavioural Lab

Pierre Chandon studies innovative food marketing solutions - particularly package and portion design - to align health, business, and pleasure. He has recently finished a RCT in restaurants to compare the effects of providing sensory and nutrition information on menus. He is also conducting meta-analyses of RCTs of healthy-eating nudges in supermarkets, cafeterias and restaurants.


Ziv Carmon

Dean of Research
Professor of Marketing
The Alfred H. Heineken Chaired Professor of Marketing

Ziv’s research is at the interface of behavioral economics and marketing. An expert in human judgement and decision making, he is currently interested in ways to encourage people to change their status quo. He is using RCTs to study commuting decisions, with ongoing projects exploring how to nudge commuters to choose more environmentally friendly solutions.


Entrepreneurship and Family Enterprise

Stephen J. Mezias

Professor of Entrepreneurship and Family Enterprise

Stephen J. Mezias' current research focuses on cognitive and social aspects of institutional processes, especially as they relate to legal environments, the emergence of new industries, the production of culture, organizational learning processes, and cultural differences and similarities in performance evaluation.


Henning Piezunka

Assistant Professor of Entrepreneurship and Family Enterprise

Henning uses randomize control trials to better understand what underlies the motivation of people to engage in online communities. Specifically, he examines with which other community members do people relate to online.


Balagopal Vissa

Professor of Entrepreneurship

Bala Vissa uses randomized control trials as research designs to shed light on the people side of entrepreneurship. Specifically, he uses field experimental designs to shed light on how entrepreneurs use their social networks to mobilize resources as well as the effectiveness of management training interventions on helping entrepreneurs scale new ventures.


PhD Students

Arzi Adbi

PhD Student, INSEAD
Field of specialization: Strategy

Arzi’s research interests lie at the intersection of business and society. He studies sustainability and innovation. Specifically, he examines the causes and consequences of choices made by stakeholders - managers, entrepreneurs, investors, regulators, and consumers. Using RCTs or social experiments, he aims to bring rigorous evidence to advance understanding on the antecedents of organizational performance and societal progress.


Quentin Andre

PhD Student, INSEAD
Field of Specialization: Marketing (Consumer Behaviour Track)

Quentin is a second year PhD student in the marketing department. In his research, he is using laboratory experiments to uncover people’s complex relationship with money, and the way financial scarcity or unusual income patterns can influence consumption. Because of this research interest, he is looking into opportunities to conduct Randomized Controlled Trials in low-income neighborhood. In addition to this interest, he has also been working on people’s perception of food claims, and the way this information can shift preferences and behavior toward healthier food.


Nico Thornley

PhD Student, INSEAD
Field of specialization: Organisational Behaviour

Nico is interested in RCTs because they enable researchers understand real world impact while maintaining the highest level of rigor. RCT workshops are especially valuable because the different contexts and obstacles are unique to each project, so experience with a wide range of projects is extremely valuable for learning to conduct our own project. 


Kelly Nault

PhD student, INSEAD
Field of Specialization: Organisational Behaviour

Kelly's research interests include the impact of psychological interventions on workplace health and performance, specifically in healthcare contexts. Her use of RCTs in this endeavor is especially fruitful as it helps pinpoint where, when, and how these interventions prove successful.


Bhavani Shanker Uppari

PhD Student, INSEAD
Field of specialization: Decision Sciences

Bhavani's research interests are in the fields of behavioral operations and business model innovation at the bottom of the pyramid. He is currently using RCTs to identify and test the scalable and sustainable business models to serve energy in villages in Rwanda.


Research Staff


Chloe Nibourel

Research Assistant

Chloe is interested in the evaluation of public policies. Her current project aims at improving the job search process. She is using RCT to study the impact of a psychological intervention on unemployed youth in France.


Dezma Dsouza

Research Assistant and Coordinator



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