Emerging Markets Institute

Consumer behavior has changed during the COVID-19 pandemic and businesses are rapidly adapting their marketing strategies. At Facebook, we are focused on providing guidance to aid informed decisions around media and measurement strategy to help businesses best meet the needs of their customers.

Georges Mao
Director of Marketing Science for APAC, Facebook

Beatrice Weder di Mauro
Distinguished Executive Fellow, INSEAD Emerging Markets Institute

Is the age of globalization over? With travel restricted, supply chains in disarray, countries fighting over medical equipment, and rise in export restrictions, countries and companies have to rethink their international and internationalization strategies. We may see a rise in digital globalization accompanied by a physical deglobalization.

Pushan Dutt
Professor of Economics and The Shell Fellow of Economic Transformation, INSEAD

Marco Lambertini
Director General, WWF International

I am not worried about the planet: COVID shows how easily the Earth can take care of itself. I see unprecedented opportunity for humanity to embrace a new world order that thrives in harmony with our ecosystem. It is time for new ways of making decisions that align societal systems with this emerging future.

Ioana Popescu
Professor of Decision Sciences and Strategy & Chaired Professor of Revenue Management, INSEAD

Johan de Villiers
Managing Director, ABB Singapore

COVID19 has forced organizations to go digital In a way that no CEO or CIO has been able to – because all remote work is all digital work. The question now is which organizations will be able to leverage what they learn from this forced experiment to re-design themselves afresh, not only to emerge successfully from this crisis but to become resilient for future ones.

Phanish Puranam
Professor of Strategy and The Roland Berger Chaired Professor of Strategy and Organisation Design, INSEAD

Marie-Louise Philippe
Senior Sales Director, Airbus Commercial Aircraft

The pandemic has shown the importance of a resilient supply chain. Even in our digital world, a robust supply chain is critical for getting equipment and medicine to hospitals and clinics, for putting food on our tables, and for getting the basic necessities into our households. I salute the logistics and supply chain professionals around the world for their heroic efforts under these difficult conditions.

Enver Yucesan
Professor of Operations Management and The Abu Dhabi Commercial Bank Chaired Professor in International Management, INSEAD

Hari V Krishnan
CEO and Managing Director, PropertyGuru Group

The Covid-19 crisis will have severe long-term consequences, and the poor will feel more pain than the rich. Somebody described the crisis as all of humanity being in the same storm, but not in the same boat. After the virus itself abates, the global community needs to come together to prioritize rebuilding the lives of people whose daily livelihoods are most affected worldwide.

Jasjit Singh
Professor of Strategy, The Paul Dubrule Chaired Professor of Sustainable Development and Academic Director, Social Impact Initiative, INSEAD

Zhang Hong
Visiting Academic Fellow, Emerging Markets Institute, INSEAD

This pandemic disruption is forcing the world’s effective leaders to challenge assumptions along many dimensions. We are striving to help more business leaders leverage the opportunity resulting from the disruption to facilitate benefits to society, including developing diversity, equity, and inclusion.

Zoe Kinias
Associate Professor of Organisational Behaviour and Academic Director, Gender Initiative, INSEAD

Anthony Chaumuzeau
Counsellor for Culture, Education and Science, Embassy of France in Singapore

Evidence suggests that low-income workers are more likely to suffer health shocks and greater economic hardship related to COVID-19. In order to facilitate restarting the economy, governments should focus now on getting resources to those most in need and on preserving employment relationships where possible.

Mark Stabile
Professor of Economics, The Stone Chaired Professor in Wealth Inequality and Academic Director, The James M. and Cathleen D. Stone Centre for the Study of Wealth, INSEAD

Jasmine Zhong
CFO Asia Area, AstraZeneca

As leaders scramble to secure their firms' survival during the aftermath of the COVID-19 crisis, they need to pay particular attention to how the rules of the past may no longer apply post-COVID. A deep understanding of the interplay between technology and business models will be even more critical as they lead their firms through uncharted waters.

Sameer Hasija
Associate Professor of Technology and Operations Management and The Shell Fellow in Business and the Environment, INSEAD

Eugene Ho
Regional Managing Director, Deloitte Consulting, South East Asia

The pandemic will accelerate trends around digital innovation in many industries. Larger big tech companies will emerge from the pandemic stronger and in an ideal situation to create value in struggling adjacent industries like healthcare, retail, and logistics. Digital entrepreneurs will create new market categories that solve new problems in new ways of working and living. Some traditional companies will use the time to accelerate their digital transformation efforts. We’ll look back and realize this was digital's moment to shine.

Jason Davis
Associate Professor of Entrepreneurship and Family Enterprise, INSEAD

Nainesh Jaisingh
Founding Partner and Chief Executive Officer, Affirma Capital Ltd

This pandemic could be a turning point for entrepreneurship. While some sectors like remote work or medtech will obviously benefit disproportionately, all sectors could see an acceleration of the pre-existing “back-to-basics” trend. Thus, start-ups that solve essential problems through business concepts that give primacy to positive unit economics and profitable growth are more likely to survive and thrive.

Bala Vissa
Professor of Entrepreneurship, INSEAD

Amol Gupte
ASEAN Head and Citi Country Officer, Singapore