Unilever Chaired Professor of Marketing
INSEAD Emerging Markets Institute
Our Mission & Expertise
The INSEAD Emerging Markets Institute (EMI) is a world class think-tank for the creation and dissemination of credible and timely information on issues related to business management, economic development and social progress in the emerging economies. This includes the development of cutting-edge pedagogical materials, research publications and data sets. INSEAD faculty have built up a significant body of academic and applied research on the emerging markets. Along with our Distinguished Fellows, they are also engaged in the development of pedagogical materials, research papers and documents related to the emerging markets.
Executive Director, INSEAD Emerging Markets Institute & Gender Initiative
Director, INSEAD Hoffman Global Institute for Business & Society, Asia
By 2050, the countries currently classified as “emerging” are projected to dominate the world's ten largest economies by GDP and purchasing power parity. Knowledge on these countries is an invaluable resource for leveraging their many opportunities. Based at the Asia campus in Singapore, and set up in partnership with the Economic Development Board of Singapore, EMI reflects the changing focus of global growth and emphasizes INSEAD's commitment to the region. INSEAD's three campuses in Fontainebleau, Singapore and Abu Dhabi provide the unique advantage of geographical proximity to emerging countries across the globe. We invite collaboration from other organisations, policy makers, corporations and academic institutes with a shared goal for the enhancement and dissemination of knowledge on the world's fastest growing economies.
In the Spotlight
2, 3, 4 November 2021
This 3-day annual event will convene bright minds and changemakers to better understand how business can help achieve the SDGs around a series of hybrid conversations across campuses.
24 September 2021
A vital first-step for resource-starved entrepreneurs seeking funding for their scalable business-idea is to obtain referrals to early-stage investors, because such investors pay more attention to referrals from trusted contacts.
INSEAD Emerging Markets Podcast
10 August 2021
Christian Pataroux, the CEO and founder of Kacific, a satellite internet startup that has raised $300M+ and serves some of the most remote markets in emerging APAC such as Bhutan, Papua New Guinea and Tuvalu, joined us for our first episode.
7 August 2021
News that ‘several’ firms are in line to be licensed by the Monetary Authority of Singapore has been met with fanfare within the industry.
EMI is a leading think tank on issues related to economic development and business management in the emerging economies. It creates research-based knowledge and disseminates it for practical application by corporations, governments and organisations that seek to leverage the opportunities offered by these growth markets. EMI aims at the development of cutting-edge pedagogical material, research publications and data sets related to emerging markets.
Capitalising on INSEAD’s geographical proximity to emerging countries around the world, EMI focuses on the collation, dissemination and certification of matters relevant to business management, economic and social development in growth economies.
Collecting credible primary and secondary information on growth markets is a priority for EMI.
INSEAD is at the heart of the dialogue around growth and development, advocating on business and employment creation as the platform for sustainable, long-term prosperity. Through a variety of conferences, seminars and workshops, EMI provides a platform for international policy makers, business leaders, investors and INSEAD faculty to share their insights on the global landscape, economic outlook of emerging markets and how companies need to adapt their business models. Also, there will be opportunities for guests and participants to network and meet people who would influence them and impact their businesses.
As a leading think tank on business management and economic development in emerging markets, EMI works with a panel of senior academics and experienced corporate executives engaged on research specific to these dynamic markets.
EMI features the Global Asia Fellowship Program which brings together leading academics and senior corporate executives plus policy makers to perform and guide research, particularly on topics related to the drivers, challenges and opportunities in Asian emerging markets.
EMI invites academicians, corporate executives and government leaders to collaborate with INSEAD’s vibrant research community for the creation, dissemination and certification of timely and credible knowledge on the emerging economies. Interested parties may contact EMI.
Emerging Markets Programmes
INSEAD programmes relevant to global emerging markets.
- Executive Degree Programme - TIEMBA
- Executive Education
- MBA electives
Views expressed are the author’s and do not necessarily reflect the views of INSEAD EMI
Africa is on the move, making great strides to overcome its challenges and unlock its tremendous economic and business potential. Undoubtedly, the region will be the world’s next big growth market in the decades ahead.
Dr. Brahima Sangafowa Coulibaly
Vice President, Global Economy & Development, Brookings Institution
The pandemic will mark a watershed in respect of remote working possibilities. Over 60% of our employees are doing this today at extremely high levels of productivity. This realization will push organizations to making this a standard feature in the future of work.
Chief Executive Officer and Director, DBS Group
As leaders scramble to secure their firms' survival during the aftermath of the COVID-19 crisis, they need to pay particular attention to how the rules of the past may no longer apply post-COVID. A deep understanding of the interplay between technology and business models will be even more critical as they lead their firms through uncharted waters.
Associate Professor of Technology and Operations Management and The Shell Fellow in Business and the Environment, INSEAD
The old normal may be gone for good. The world economy is unlikely to return to the previous state of openness and interdependence any time soon. The longer the medical crisis lasts, the higher the damage to public and private balance sheets and to poor people and to vulnerable countries. The cure would be multilateral action but world leaders have not been doing well on that front either.
Beatrice Weder di Mauro
Distinguished Executive Fellow, INSEAD Emerging Markets Institute
This pandemic could be a turning point for entrepreneurship. While some sectors like remote work or medtech will obviously benefit disproportionately, all sectors could see an acceleration of the pre-existing “back-to-basics” trend. Thus, start-ups that solve essential problems through business concepts that give primacy to positive unit economics and profitable growth are more likely to survive and thrive.
Professor of Entrepreneurship, INSEAD
The tragic COVID19 crisis has highlighted the dangers of our unbalanced relationship with nature, and the need to revert to a ‘new normal’, where our production and consumption models are within the planetary boundaries. For WWF this crisis boosted a narrative and strategy that positions nature at the heart of a safe future for society.
Director General, WWF International
Consumer behavior has changed during the COVID-19 pandemic and businesses are rapidly adapting their marketing strategies. At Facebook, we are focused on providing guidance to aid informed decisions around media and measurement strategy to help businesses best meet the needs of their customers.
Director of Marketing Science for APAC, Facebook
People are our greatest asset and in times of crises that’s invaluable. We will emerge stronger and hope to make an even greater positive contribution as we help customers navigate the crisis and eventually adjust to a post COVID-19 world.
Johan de Villiers
Managing Director, ABB Singapore
Is the age of globalisation over? With travel restricted, supply chains in disarray, countries fighting over medical equipment, and rise in export restrictions, countries and companies have to rethink their international and internationalisation strategies. We may see a rise in digital globalisation accompanied by a physical deglobalisation.
Professor of Economics and The Shell Fellow of Economic Transformation, INSEAD
In times of Covid19 the quality of great leaders is even more so of importance. The ability to listen and to take decisions on a daily if not hourly basis has become a must. Showing genuine trust in a worldwide pandemic crisis is key - we cannot get stronger, if we do not stay connected and united!
Senior Sales Director, Airbus Commercial Aircraft
COVID19 has forced organizations to go digital In a way that no CEO or CIO has been able to – because all remote work is all digital work. The question now is which organizations will be able to leverage what they learn from this forced experiment to re-design themselves afresh, not only to emerge successfully from this crisis but to become resilient for future ones.
Professor of Strategy and The Roland Berger Chaired Professor of Strategy and Organisation Design, INSEAD
As a leader of a fast-growing Asian business, leading the way to pause and ensure the physical and mental wellbeing of our employees was a critical first step. As CEO, my priority has been balancing calmness, compassion and clarity of decisions and medium-term purpose in my outreach to my team.
Hari V Krishnan
CEO and Managing Director, PropertyGuru Group
The pandemic has shown the importance of a resilient supply chain. Even in our digital world, a robust supply chain is critical for getting equipment and medicine to hospitals and clinics, for putting food on our tables, and for getting the basic necessities into our households. I salute the logistics and supply chain professionals around the world for their heroic efforts under these difficult conditions.
Professor of Operations Management and The Abu Dhabi Commercial Bank Chaired Professor in International Management, INSEAD
Policymaking under the pandemic pressure could be subject to cognitive heuristics, allowing the resulting policy uncertainty to influence the market negatively. The precautionary principle of policymaking, exemplified by Taiwan, helps to raise market volatility less and improve market sentiment.
Visiting Academic Fellow, Emerging Markets Institute, INSEAD
The Covid-19 crisis will have severe long-term consequences, and the poor will feel more pain than the rich. Somebody described the crisis as all of humanity being in the same storm, but not in the same boat. After the virus itself abates, the global community needs to come together to prioritize rebuilding the lives of people whose daily livelihoods are most affected worldwide.
Professor of Strategy, The Paul Dubrule Chaired Professor of Sustainable Development and Academic Director, Social Impact Initiative, INSEAD
The Covid-19 pandemic has a strong impact on the exchanges in culture, education and science between France and Singapore. Thanks to the high-quality dialogue with the local authorities, we have succeeded in keeping regular exchanges on important matters and we are exploring with them innovative ways to develop new collaborations.
Counsellor for Culture, Education and Science, Embassy of France in Singapore
This pandemic disruption is forcing the world’s effective leaders to challenge assumptions along many dimensions. We are striving to help more business leaders leverage the opportunity resulting from the disruption to facilitate benefits to society, including developing diversity, equity, and inclusion.
Associate Professor of Organisational Behaviour and Academic Director, Gender Initiative, INSEAD
In times of significant challenges and uncertainties, we strive to contributing toward the society through our innovative R&D, commercial and sustainability initiatives. There has also been an accelerated transition and adoption of digital technologies into our ways of working, both internally and externally. The level of engagement has been maintained high, which in turn helps us to manage business and financials in a proactive approach.
CFO Asia Area, AstraZeneca
Evidence suggests that low-income workers are more likely to suffer health shocks and greater economic hardship related to COVID-19. In order to facilitate restarting the economy, governments should focus now on getting resources to those most in need and on preserving employment relationships where possible.
Professor of Economics, The Stone Chaired Professor in Wealth Inequality and Academic Director, The James M. and Cathleen D. Stone Centre for the Study of Wealth, INSEAD
In Emerging Markets PE, high growth was implicit in investment theses - demand destruction, supply chain disruptions and likely anti-globalisation trends, makes the Covid-19 crisis a more intense ‘stress test’. Expect radical changes to business models, including leapfrogging of digital technologies, to drive success in EM PE portfolios over the next decade.
Founding Partner and Chief Executive Officer, Affirma Capital Ltd
The pandemic will accelerate trends around digital innovation in many industries. Larger big tech companies will emerge from the pandemic stronger and in an ideal situation to create value in struggling adjacent industries like healthcare, retail, and logistics. Digital entrepreneurs will create new market categories that solve new problems in new ways of working and living. Some traditional companies will use the time to accelerate their digital transformation efforts. We’ll look back and realize this was digital's moment to shine.
Associate Professor of Entrepreneurship and Family Enterprise, INSEAD
While COVID-19 challenges the norm, we see an opportunity to re-evaluate our priorities, reset our operational model and bring about bold change. As a 200 year old company, Citi has witnessed such mega shifts and we are uniquely positioned to leverage our global presence with digital transformation to reshape the way we continue to stay even more relevant to our clients.
ASEAN Head and Citi Country Officer, Singapore
27 August 2021
From e-commerce platform Pinduoduo to gaming and social media giant Tencent, a slew of companies and their billionaire cofounders recently unveiled plans to bankroll projects for education, agritech and poverty alleviation.
The Edge Singapore
26 August 2021
Corporate venture capital (CVC) has become a buzzword of sorts as more companies look towards entrepreneurship and investment as a gateway to grow their business during the pandemic.
Business Today Malaysia
19 August 2021
“Disrupt yourself first” is so five years ago. The new motto is “Burn your company to the ground then rebuild it.”
The Business Times Singapore
10 August 2021
They are not for everyone and may be a particularly tough sell in a difficult economic climate, they add; there are also significant risks, for investors.
INSEAD Press Release in Asia
5 March 2018
Gender Equality in Asian Corporate Leadership Is an Achievable Reality
New research by INSEAD Emerging Markets Institute reveals emergent themes and major implications for gender parity in Asian corporate leadership
Fund Management for Non-Profits
How charities can best manage their money in the long term
A series based on the forthcoming book Good Practices for Managing Funds for Non-Profit Organisations, by Boris N. Liedtke and Peter Lai.
EMI has been set up in partnership with the Singapore Economic Development Board (EDB) who is the lead government agency for planning and executing strategies to enhance Singapore’s position as a global business centre. Their mission is to create sustainable economic growth with vibrant business and good job opportunities in Singapore.
Mr. Finn. Rausing, MBA’81
“I deeply care about making people understand and appreciate the interplay between history, culture, people, education and free enterprise in economic development which enables liberal society to develop and flourish. Through INSEAD and this Institute I feel like contributing to a worthwhile quest.”
EMI is proud to work in collaboration with reputed corporate partners.
EMI is proud to work in collaboration with reputed institutional partners.
EMI invites collaboration with other organisations, policy makers, corporations and academic institutes with a shared goal for the enhancement and dissemination of knowledge on the world's fastest growing economies which will shape the future. For more information, please email EMI.