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Blue Ocean Shift | Strategy - INSEAD Blue Ocean Strategy Institute

Blue Ocean Shift

The Book

Blue Ocean Shift is the essential follow-up to Blue Ocean Strategy, the classic and 4 million copies global bestseller by world-renowned professors Chan Kim and Renee Mauborgne.

BLUE OCEAN SHIFT is the essential follow up to Blue Ocean Strategy, the classic and over 4 million copy global bestseller by world-renowned professors Chan Kim and Renee Mauborgne.

Drawing on more than a decade of new work, Chan Kim and Renee Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step-by-step through how to take your organisation from a red ocean crowded with competition to a blue ocean ofuncontested market space.

By combining the insights of human psychology with practical market-creating tools and real-world guidance, Kim and Renee deliver the definitive guide to shift yourself, your team, or your organisation to new heights of confidence, market creation, and growth. They show why nondisruptive creation is as important as disruption in seizing new growth.

  • NEW YORK TIMES BESTSELLER
     
  • #1 WALL STREET JOURNAL BESTSELLER
     
  • USA TODAY BESTSELLER
     
  • LOS ANGELES TIMES BESTSELLER
     
  • AMAZON BEST BUSINESS & LEADERSHIP BOOK OF 2017

 

BLUE OCEAN SHIFT is packed with all-new research and examples of how leaders in diverse industries and organisations made the shift and created new markets by applying the process and tools outlined in the book.Whether you are a cash-strapped startup or a large, established company, nonprofit or national government, you will learn how to move from red to blue oceans in a way that builds your people's confidence so that they own and drive the process.

With battle-tested lessons learned from successes and failures in the field, BLUE OCEAN SHIFT is critical reading for leaders, managers, and entrepreneurs alike. You'll learn what works, what doesn't, and how to avoid the pitfalls along the way. This book will empower you to succeed as you embark on your own blue ocean journey. BLUE OCEAN SHIFT is indispensable for anyone committed to building a compelling future. Read more

Overview of Blue Ocean Shift

Do you want to make a successful Blue Ocean Shift?
Then you need the right Method and Process.

 

 

Languages

Only two years since publication, Blue Ocean Shift is a global bestseller and is already translated into 30 languages.

Only two years out since publication and already BLUE OCEAN SHIFT – Beyond Competing: Proven Steps to Inspire Confidence and Seize New Growth by INSEAD professors Chan Kim and Renee Mauborgne is already being translated into over 30 languages.

Shift from Red to Blue Oceans

Blue Ocean Strategy

The Book

The global phenomenon created by Chan Kim & Renee Mauborgne that has sold over 4 million copies, is published in a record-breaking 46 languages and is a bestseller across five continents—now updated and expanded with new content.

In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever writtenBlue Ocean Strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating “blue oceans”—untapped new market spaces ripe for growth. Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. This expanded edition includes: 

  • A new preface by the authors: Help! My Ocean Is Turning Red
     
  • Updates on all cases and examples in the book, bringing their stories up to the present time
     
  • Two new chapters and an expanded third one—Alignment, Renewal, and Red Ocean Traps—that address the most pressing questions readers have asked over the past 10 years

A landmark work that upends traditional thinking about strategy, this bestselling book charts a bold new path to winning the future. Consider this your guide to creating uncontested market space—and making the competition irrelevant.

To learn more about the power of blue ocean strategy, visit blueoceanstrategy.com.  There you’ll find all the resources you need—from ideas in practice and cases from government and private industry, to teaching materials, mobile apps, real-time updates,  and tips and tools to help you make your  blue ocean journey a success.

Languages

Blue Ocean Strategy by Chan Kim and Renee Mauborgne is published in a record-breaking 46 languages. It is already available in:

Awards

      Blue Ocean Strategy, written by Chan Kim and Renee Mauborgne, has won numerous awards and accolades across the globe. Here
      are a select few:

  •  Blue Ocean Strategy has been featured on over 300 bestseller lists around the world from the Wall Street Journal to Bloomberg Businessweek, Inc.com, FastCompany, and Thinkers50
     
  • Blue Ocean Strategy is the winner of the Carl S. Sloane Award for Excellence due to the impact Blue Ocean Strategy has had on industries and companies across the globe
     
  • In 2011, Blue Ocean Strategy written by Chan Kim and Renee Mauborgne won the Thinkers50 2011 Strategy Award for Best Business Book of the decade
     
  • In 2011, Blue Ocean Strategy written by Chan Kim and Renee Mauborgne was selected for the Fast Company Leadership Hall of Fame
     
  • In 2010, Blue Ocean Strategy written by Chan Kim and Renee Mauborgne was selected as one of the 10 Best Management books of the last decade in Belgium
     
  • In 2010, Blue Ocean Strategy written by Chan Kim and Renee Mauborgne was selected by the Polish group Think Tank as one of the Top 20 books that have shaped Polish Leaders
     
  • In 2009, Blue Ocean Strategy written by Chan Kim and Renee Mauborgne has been selected by the China Daily (中国商报) and the China Research Institute (中国科研所) as one of the 40 most influential books in the History of the People’s Republic of China (1949-2009) along with Adam Smith’s “The Wealth of Nations” under the category of “Economics and Finance.”
     
  • In 2015, Blue Ocean Strategy was selected as the #1 Leadership book in Denmark
     
  • In 2011, Blue Ocean Strategy written by Chan Kim and Renee Mauborgne was selected as the bestselling book of the decade by 800-CEO-READ (2000-2010)
     
  • In 2013, Blue Ocean Strategy written by Chan Kim and Renee Mauborgne was selected as one of the three best management books in Japan by the readers of Diamond Harvard Business Review
     
  • In 2013, Blue Ocean Strategy written by Chan Kim and Renee Mauborgne was selected as one of the 15 Best Business Books of the last decade in Russia
     
  • In 2013, Blue Ocean Strategy written by Chan Kim and Renee Mauborgne received the GoodBooks Award in the Management category by the Vietnamese Institute for Research on Education Development (IRED). The annual award recognizes and honors authors whose works have contributed to expanding and enhancing knowledge available to the world in Vietnamese.
     
  • In 2009, Blue Ocean Strategy written by Chan Kim and Renee Mauborgne won the Prix DCF (Prix des Dirigeants Commerciaux de France 2009) in the category of Stratégie d’entreprise, DCF is an association of French entrepreneurs with approximately 6000 members nationwide. Every year a committee of lectors pre-selects 6 outstanding books among 200 publications with Blue Ocean Strategy receiving the overall award in 2009 in the field of Strategy.
     
  • Blue Ocean Strategy is the winner of many other awards, distinctions, and accolades.