INSEAD Blue Ocean Strategy Institute

The Book

Blue Ocean Shift is the essential follow-up to Blue Ocean Strategy, the classic and 4 million copies global bestseller by world-renowned professors Chan Kim and Renee Mauborgne.
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Overview of Blue Ocean Shift

Do you want to make a successful Blue Ocean Shift?
Then you need the right Method and Process.

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Languages

Only two years since publication, Blue Ocean Shift is a global bestseller and is already translated into 30 languages.

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The Book

Blue Ocean Strategy is recognised as one of the most iconic and impactful strategy books ever written.

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Languages

Blue Ocean Strategy is published in a record-breaking 46 languages.
Already available in:

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Awards

Blue Ocean Strategy, written by Chan Kim and Renee Mauborgne, has won numerous awards and accolades across the globe.

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