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Blue Ocean Shift
Blue Ocean Shift is the essential follow-up to Blue Ocean Strategy, the classic and 4 million copies global bestseller by world-renowned professors Chan Kim and Renee Mauborgne.
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Overview of Blue Ocean Shift
Do you want to make a successful Blue Ocean Shift?
Then you need the right Method and Process.
Only two years since publication, Blue Ocean Shift is a global bestseller and is already translated into 30 languages.
Shift from Red to Blue Oceans
Blue Ocean Strategy
Blue Ocean Strategy is recognised as one of the most iconic and impactful strategy books ever written.
Blue Ocean Strategy is published in a record-breaking 46 languages.
Already available in:
Blue Ocean Strategy, written by Chan Kim and Renee Mauborgne, has won numerous awards and accolades across the globe.