COMPETITIVE FITNESS OF GLOBAL FIRMS
Jean-Claude Larréché
The Alfred H. Heineken Chaired Professor of Marketing
Tel: (33) (0)1
60 72 41 51
Fax: (33) (0)1 60 74 55 31
E-mail:
jean-claude.larreche@insead.edu
My current research focuses on the business capabilities that influence the market effectiveness of corporations, with particular emphasis on Achieving Excellence in Customer Centricity.
CUSTOMER ORIENTATION
KEY
TO COMPETITIVE FITNESS
If you are interested in seeing how your firm compares with others on the crucial issue of Customer Orientation, I invite you to take part in an online survey. The Customer Orientation questionnaire is very concise, containing ONLY 19 indicators and will take LESS THAN 10 MINUTES of your time. The confidentiality of your responses is guaranteed by the methodology used. In return, you will receive by email, free of charge, a 6-page personalized document giving you an assessment of your firm, benchmarked against more than 300 global firms and against those in your sector.
Customer
Orientation
Self Assessment Questionnaire
Customer Focus: From Promise to Action: I have designed and direct a new INSEAD open-enrollment Executive Education program which combines face-to-face sessions, a specially designed simulation, and the possibility to cascade the learning experience down the organization with a special on-line course.
Next dates: 21-25th November 2005
COMPETITIVE FITNESS OF GLOBAL FIRMS
The Report on the Competitive Fitness of Global Firms has been published annually since1998 by Financial Times Prentice-Hall. The latest report was published in 2002.
| Markstrat3, The Strategic Marketing Simulation |
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| Marketing Strategy : A Decision-Focused Approach, McGraw-Hill/Irwin, fifth edition 2006, with John Mullins, Orville Walker, and the late Harper Boyd |
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| Marketing Management: A Strategic Decision-Making Approach, McGraw-Hill/Irwin, fifth edition, 2005, with John Mullins, Orville Walker and the late Harper Boyd |
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