Professor Renée Mauborgne

Cases and Teaching Notes:

NTT DoCoMo i-mode™: Value Innovation at DoCoMo
W. Chan Kim, Renée Mauborgne and Ben Bensaou
Case Writer: Yasushi Shiina and Jason Hunter
2003 INSEAD-EAC
Case, Teaching Note and Slides

The Evolution of the Circus Industry (A)
Even a Clown can do it: Cirque du Soleil Recreates Live Entertainment (B)
W. Chan Kim, Renée Mauborgne and Ben Bensaou
Case Writer: Matt Williamson
2002 INSEAD-EAC
Case A, Case B, Teaching Note and Slides

NTT DoCoMo i-Mode: Creating a Solution for the Masses
W. Chan Kim, Renée Mauborgne and Ben Bensaou
Case Writer: Yasushi Shiina
2002 INSEAD-EAC
Case, Teaching Note and Slides

Creating a New Market Space in the US Auto Retailing Industry
W. Chan Kim and Renée Mauborgne
Case Writer: S. Venkatesh
2001 INSEAD
Case and Teaching Note

Glasgow Prestwick Airport
W. Chan Kim and Renée Mauborgne
Case Writer: David Champion
1998 INSEAD
Case and Teaching Note

Napoléon Bonaparte: Victim of an Inferior Strategy
W. Chan Kim, Renée Mauborgne and Ludo Van der Heyden
Case Writer: Atul Sinha
1999 INSEAD
Case and Teaching Note

Nintendo
W. Chan Kim and Renée Mauborgne
Case Writers: David Champion and Anders Kjellberg
1998 INSEAD
Case and Teaching Note