Dear [Salutation] [First name] [Last name],
Never before has there been such a confluence of international attention to the economic importance of women. Their position as consumers, employees and leaders is being recognised as a measure of health, maturity and economic viability. They are becoming central to labour market solutions to the challenges of an ageing workforce, falling birth rates and skill shortages. Countries and companies are urgently seeking policies to enable women to fulfil their potential.
INSEAD’s seminar on ‘The emergence of our next economic revolution’ is based on the recent book Why Women Mean Business by Ms Avivah Wittenberg-Cox (INSEAD MBA ‘84D) and Ms Alison Maitland.
Date: 11 March 2009 (Wednesday)
Time: 18:30 – 21:00
Venue: INSEAD Asia Campus
1 Ayer Rajah Avenue Singapore 138676
Why Women Mean Business takes the economic arguments for change to the heart of the corporate world. Women today are a majority of the talent pool and make up to 80% of consumer purchases. The event will highlight the numerous opportunities available to companies that really understand what motivates women in the global workplace and marketplace.
Join us as we discuss why companies that adapt to women will become all-round employers of choice, as well as more effective 21st century marketers.
This event is ideal for business leaders and executives keen to tap into their organisations' hidden potential, and increase growth by drawing on the complementary strengths of men and women.
There is no charge for participation in this event, but you will need to register with us by 3 March 2009.
This event is held by INSEAD in conjunction with International Women’s Day. For more details on the event programme and speaker line-up, or to register on-line, please log onto our website.
We hope that you will be able to join us for a time of lively debate and discussion on the emergence of our next economic revolution.
With best regards,
Frank Brown, Dean |
