Research Interests
Judgment and Decision Making; Motivation; Self Control; Consumer Behavior
Work in Progress
Dai, Xianchi, Klaus Wertenbroch and Miguel Brendl. Strategic Motivation Maintenance. Manuscript in preparation
Dai, Xianchi, Miguel Brendl and Dan Ariely. Do We Construct One Preference or Several. Working Paper
Dai, Xianchi, Klaus Wertenbroch and Miguel Brendl. The Costs and Benefits of Valuing Things. Work in progress
Brendl, Miguel, Xianchi Dai and Dan Ariely. Motivational versus Affective Mechanisms of Preference Learning. Work in progress
Dai, Xianchi and Klaus Wertenbroch. Consumer Expectation in Intertemporal Choices. Manuscript in preparation
Dai, Xianchi and Ayelet Fishbach. History Matters: When Waiting Increases Patience in Intertemporal Choice. Manuscript in preparation
Selected Publications
Dai, Xianchi, Klaus Wertenbroch, and C. Miguel Brendl (2008). The Value Heuristic in Judgments of Relative Frequency. Psychological Science (Winner, de Finetti Award for the best PhD student paper at the European Association for Decision Making; Honorable Mention, Decision Analysis Society Student Paper Competition)
Selected Conference Presentations
Dai, Xianchi, Klaus Wertenbroch, and C. Miguel Brendl, "The Value Heuristic," The 11st Behavioral Decision Research in Management Conference (BDRM), April 2008, San Diego, USA
Dai, Xianchi, Klaus Wertenbroch and C. Miguel Brendl, "The Value Heuristic," Association for Consumer Research North American Conference, October 2007, Memphis, TN.
Dai, Xianchi, Klaus Wertenbroch and C. Miguel Brendl, "Strategic Motivation Maintenance," Association for Consumer Research North American Conference, October 2007, Memphis,TN.
Dai, Xianchi, Klaus Wertenbroch and C. Miguel Brendl, "The Value Heuristic," Subjective Probability,Utility,and Decision Making Biennial Conference, August 2007, Warsaw, Poland.
Dai, Xianchi, Klaus Wertenbroch and C. Miguel Brendl, "The Value Heuristic," Society for Judgment and Decision Making Annual Conference, November 2006, Houston, USA.
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