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| Current PhD Candidates |
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| Full Name: | Joseph LAJOS |
| Country: | UNITED STATES OF AMERICA |
| Field of specialization: | MARKETING (CONSUMER BEHAVIOR) |
| Year of entry: | 2004 |
| E-mail: | |
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Research Interests
Please click the green resume link above to download my CV.
Work in Progress
Category Activation Model: A Spreading Activation Network Model of Subcategory Positioning when Categorization Uncertainty is High
Forthcoming in the Journal of Consumer Research (2009) Volume 36, Issue 1, DOI: 10.1086/595024
(See Attached File)
Mood Matching: The Importance of Fit between Moods Elicited by TV Programs and Commercials
INSEAD Working Paper 2008/01/MKT
(See Attached File)
When Electronic Recommendation Agents Backfire: Negative Effects on Choice Satisfaction, Attitudes, and Purchase Intentions
INSEAD Working Paper 2008/33/MKT
(See Attached File)
New Product Distribution and Inter-Channel Competition: Market-Making, Market-Taking, and Competitive Effects in Several European Countries
INSEAD Working Paper 2007/64/MKT
(See Attached File)
Selected Publications
LG Electronics Inc.: Making Waves in the North American Market for Washing Machines
INSEAD Case 11/2007-5463 (revised version of 07/2007-5463)
(See Attached File)
LG Electronics Inc.: Breaking the Ice in the North American Market for Refrigerators
INSEAD Case 11/2007-5488
(See Attached File)
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