SUSTAINABILITY CHALLENGE

How companies can create shared value



Areas: Triple bottom line value creation

Corporate Parameters of Financial, Environmental, Governance and social responsibilities


Author: Youssef F. Bissada, Emeritus professor of Entrepreneurship and Family Enterprise


Minimum time required: 3.5 hours


Distribution Contact:
Hoda Irani Bissada
BISSADA MANAGEMENT SIMULATIONS

Tel: (33) (0)1 47.15.29.30

hoda.bissada@bissada.com

youssef.bissada@bissada.com

Description

International corporations recognise their social, environmental and ethical responsibilities as key enablers for long term value creation. Firms are therefore more and more aware of the impact their image can have on their overall performance. This implies:

  • Satisfying different key stakeholders (shareholders, employees, customers), as well as a multitude of other stakeholders such as government(s), international organisations, social institutions, NGOs, regulatory agencies, customs, tax authorities, etc.
  • Minding the well-being of individuals and the prosperity of communities.

The Sustainability Challenge is a standalone fully computerised simulation.

It was created to increase managers awareness of company needs to create value while remaining socially responsible.

It has been designed for executives who operate in a highly competitive, international context and who need to get a comprehensive and global view of the business environments in which they are involved.

Exposing them to a wide range of international management activities as well as to selective events however in a simplified fashion helps them appreciate and deal with all the risks, problems and opportunities involved.

Pedagogical Objectives
  • Develop practical skills in handling various stakeholders, and in particular apprehend the social responsibility dimension of strategic and operational decisions.
  • Establish the relationship between value creation decisions and their social responsibility impact.
  • Build or refine financial tables, ratios and measurements understanding.
  • Realise and experience the importance of team work in effective decision making.
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