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Macromarketing, Ethics and Social Responsibility: The Research Tradition Period

Smith N. C. (2011). 
Laying Foundations for an Emerging Field: A Commentary on Shelby Hunt’s Research on Marketing Ethics.
 Macromarketing, Ethics and Social Responsibility: The Research Tradition Period (pp. 297-302). Sage.
Book Chapter
No Abstract Available
Faculty
N. Craig Smith

Senior Affiliate Professor of Ethics and Social Responsibility