Case Study
The case describes the success story of Al Jazeera how it developed from a controversial Arab news channel to a globally respected brand. But how sustainable is Al Jazeera's success? Can it truly transform from an Arabic news channel into an international media network? Can it both leverage and demystify the original Al Jazeera brand when catering to global media consumers? And how should it deal with its financial dependence on the Emir of Qatar going forward?
Faculty
Senior Affiliate Professor of Strategy
