Case Study
This case describes ten years of supply chain evolution at Hewlett Packard's European Business Desktop division. It takes the perspective of Xavier de Montgros, Supply Chain Strategy Director PC Group of Hewlett Packard. It shows the evolution from a "Push" system to a "Pull" system, deals with outsourcing decisions, and considers HP's move to direct sales. The case ends with the evolving nature of the PC industry, illustrated by the recent sale of IBM's PC division to Lenovo. Xavier is considering how HP's supply chain can help HP to continue improving the profitability of its PC business.
