Case Study
As of November 2001, NTT DoCoMo is the only company that has been able to make money out of the mobile Internet. This case study describes how, in a very competitive industry engaged in a technology race and strong price erosion, NTT DoCoMo has been able to achieve superior performance with its novel i-mode services. Launched in February 1999, its i-mode service was an immediate and explosive success. DoCoMo came to exceed its parent company in terms of market capitalisation as well as potential for profitable growth as we enter the age of mobile Internet.
Faculty
Distinguished Professor of Strategy and International Management, Emeritus
Affiliate Professor of Strategy
Professor of Technology Management and Asian Business and Comparative Management
